When negotiating a large-quantity order your prospects will expect you to present a proposal. This is your recommendation of how to proceed, your solution to the buyer’s problem. Give them an answer to the unspoken question, “How will your product make a credible improvement over the existing or previous ways in which they have conducted promotional campaigns?” Here are the Top Ten Tips for Creating a Sales Proposal.
1. Give a summary of what you propose, why it will benefit the buyer and how much it will cost – all on one page.
2. An 8 – 15% improvement gets attention. If you predict a result that is too low, they are not interested. If too high, it is not believable. Make a reasonable and doable claim that is backed by credible data. Do not offer a guarantee.
It’s happened to all of us at one time or another. You write a great article either on your blog or as a guest post, and one day you find it on someone else’s site with no credit to you whatsoever. In the case of what happened that prompted this piece, an article I wrote was lifted and tinkered with *slightly* and then reposted onto someone else’s site. What do you do if that happens? Well, it’s certainly a hassle but it’s one you should consider following up on because stealing someone else’s work – especially stealing it and repurposing it, is not right and certainly a copyright infringement.
Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it’s really not that complicated. But let’s look at the different ways that Costco stocks product:
Nationally: In order to be considered for national in-store distribution, you need to pass several (many) checks and your book needs to go to their book buyer who is super particular about what she buys for the stores. Product needs to move fast in Costco which is why you may see something one week but not the next. Books that are given national distribution meet a certain criteria - most of it having to do with sales and movie tie-ins. If your book doesn’t meet this criteria, take heart. There are other options.
Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move, evaluate, adapt, strategize and move again. Act like a professional boxer as you bob and weave, looking for weak points in your adversaries’ strategies on which to launch your competitive attack.
If you’ve ever had a review removed from Amazon you know how frustrating that can be. I’ve spoken to some authors who lost one and others who lost dozens. Each time it’s assumed that Amazon is the devil and that they get a certain amount of enjoyment from just randomly pulling reviews. While I was pretty certain this wasn’t true, I decided to call Amazon Author Central and get to the bottom of this.
The rep there was helpful and clear about their guidelines. Let’s look at a few:
SELF-e is the partnership between Library Journal and Charleston, SC’s BiblioLabs. A BiblioLabs product, Biblioboard, is a platform that seeks to bring (among other things) self-published works into the library ecosystem.
I spoke recently with Hallie Rich, Cuyahoga County Public Library’s communications and external relations director, about the library’s pilot project with the platform.
It all began when LJ reached out to the Cuyahoga team about a year ago. In October of this year the library did a soft launch, then rolled out a call to local writers and writer groups. It culminated in a talk by BiblioLabs’ Mitchell Davis, and a discussion panel of local authors.
There's great joy in getting your first royalty check, but an equally large letdown when it comes to tax time. The government considers royalties income, and you've got to claim it on your tax form at the end of the year. Fortunately, writers are allowed a large number of deductions for expenses incurred in the act of writing. Obviously, the best advice is from your tax accountant, but here are some of the most common deductions a self-published author or writers can take to decrease their taxable income.
Subscriptions - Most writers subscribe to writer's magazines, journals and newsletters. They're necessary research, including topic magazines nonfiction writers need for their research.
The most expensive part of book publishing and marketing is a costly mistake. You can avoid some errors through experience, which in itself can be costly. Or, you can hire a coach (consultant, advisor, mentor) to steer you through the marketing maze and minimize slip-ups that can have significant impact on your budget.
Those who seek advice and those of us who give it can work together to solve your marketing problems. However, a coaching relationship is not a one-and-done transaction, a singular event with the dispensing and accepting of wisdom. It is best utilized as a collaborative process, a mutual striving to better understand your unique challenges and craft the best path forward. This process has five stages.
Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books’ salability on television. Does your book …