by Carla King
Bowker | Wed Aug 27, 2014
The purpose of this post is to define the terms aggregation and distribution and to introduce you to the tools and services I recommend so that you set out on the right publishing path.
Indie authors can upload ebooks to each online ebook retailer directly, but we might instead choose to distribute them using an ebook aggregator like Smashwords, IngramSpark, Vook or BookBaby. Likewise, we can upload our print book to Amazon via CreateSpace directly but distribute to other online print book retailers and brick-and-mortar bookstores via a distribution service like IngramSpark.
Yeah boy, that is a lot of geeky publishing terms! So let’s wind it down and go through it in slo mo…
by June Hyjek
Bowker | Wed Aug 20, 2014
You have options for getting your book into the marketplace. With today’s technology, you can sell directly to the reader, through your own website and many online retailers, acting as your own sales person. You can use social media to drive buyers to those places, but you’ll spend a lot of time and effort doing it, and unless you get really lucky and your book catches on (because all the previous components are stellar), you may not sell many books. You can hire people to help make this more successful, and who knows? It might land in the right hands at the right time, someone important will notice it and you’ll find yourself on the Today Show. But just in case, buy a lottery ticket today.
by Laura Dawson
Bowker | Thu Aug 7, 2014
by Laura Dawson
Bowker | Tue Aug 5, 2014
Our colleague Laura Dawson has written on her personal blog about an "unconference" called #altbookstore, which she attended in Manhattan last week. This meeting, she notes, was convened because...of Amazon:
This arose, of course, from a commonly-held desire amongst the attendees (and some attended virtually as well) to really probe The Amazon Problem. Amazon is many things. To customers, it’s an ideal store that basically sells everything you could possibly want, and delivers it almost before you know you want it (yesterday on Twitter I was calling this #acciostuff). To developers, it’s a technology company that basically invented what we know as “the cloud”. To publishers, it’s a disintermediator, a disruptor, a strong-armed bully upending business models and shrinking margins. To authors, it’s a benefactor and a cruel mistress.
by Brian Jud
Bowker | Mon Jul 21, 2014
Some habits are good, some not so good. How can you tell if a habit is good or bad? Good habits are hard to make and easy to break. Bad habits are easy to make and hard to break. Many publishers are in the easy-to-make habit of selling only through bookstores. They market each new title in the same way they did all previous books. While that habit is not inherently bad, it could limit your sales, revenue and profits. Evaluate your habits and seek a different way to increase your sales. Here are Ten Tips For Making Good Marketing Habits.
by Brian Jud
Bowker | Tue Jul 1, 2014
The publishing industry’s retail distribution network is rigid and stable. Established chain members move commodity items (books) systematically toward a common end. Each level (publisher, distributor, wholesaler, retailer) is mutually exclusive yet dependent on each other. The value of the product is dispersed and not controlled by the publisher. While this ingrained system is appealing to some, it leads to a conservative, uncreative structure lacking in energy. Conversely, the B2B marketplace is dynamic and growing at a 10% annual rate. Innovative and strategic publishers have the opportunity to change this competitive landscape, bypass an inflexible chain, and seize and control value. Here are the Top Ten Reasons to Control Value in a Distribution Network.
by Brian Jud
Bowker | Wed Jun 18, 2014
Growing your business depends in large part on your ability to innovate – both content and marketing. Moving from your core business (trade sales) into special (non-bookstore) markets is an example. Creating a mastermind group can help you access the combined knowledge of others to help you make the move. To do this, build an environment in which people feel comfortable, willing and able to innovate. Here are the Top Ten Principles For Developing a Successful Mastermind Team.
by Brian Jud
Bowker | Fri Jun 6, 2014
There are almost 400,000 ISBNs issued annually for new titles that are published. Yet statistics have shown that 93% of all these books will sell less than 100 copies. Why? Of course, some people publish a book simply because they always wanted to, and do not intend to sell it. Or they may choose to leave a legacy. But many people write a manuscript and publish it with an expectation of success. In addition to the fact that it is easy to have a manuscript published, I believe most books do not sell more than 100 copies because people write and publish without understanding what it takes to be successful. Here are my Top Ten Reasons Most Books Do Not Sell More Than 100 Copies.
by Brian Jud
Bowker | Sun May 18, 2014
There are two general worlds in which we market books. The first is through bookstores and the second is to non-bookstore buyers. In both cases, you can increase your sales by giving your books away in limited quantities.
In the familiar world of trade sales, publishers know that they must give books to reviewers and as samples to get on television and radio shows. These exist in the world of non-traditional sales, too, but here there are additional reasons to consider giving books away in special markets as an investment in future revenue.
One example is to get exposure through blogs. Rather than start your own blog, find one that already exists on your topic -- one with a large following – and send the blog owner a copy of your book to review.
by B. T. Goodwin
Bowker | Sun May 18, 2014
Publishing has changed. Authors know it. Amazon knows it. Publishers know it. But for most businesses it’s still something that is happening to someone else.
Maybe you’ve heard about Kindle Singles, or someone you know bought a self-published book on their iPad and didn’t hate it. Possibly you have a friend who is selling that novel they wrote years ago that never found a home at a big publishing house. And it’s very likely that you know at least two or three people who claim to be important bloggers.
But it’s just the beginning.
