by Brian Jud
Bowker | Fri Apr 3, 2015
The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same field.
Some publishers think more strategically and try to break from this crowded turf by differentiating their content from competitive titles. But that is still not enough. Long-term success will not be achieved through product differentiation alone, where the focus remains on the book and competitive titles. This strategy is akin to rearranging the deck chairs on the Titanic.
by Penny C. Sansevieri
Bowker | Tue Mar 31, 2015
Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it’s really not that complicated. But let’s look at the different ways that Costco stocks product:
Nationally: In order to be considered for national in-store distribution, you need to pass several (many) checks and your book needs to go to their book buyer who is super particular about what she buys for the stores. Product needs to move fast in Costco which is why you may see something one week but not the next. Books that are given national distribution meet a certain criteria - most of it having to do with sales and movie tie-ins. If your book doesn’t meet this criteria, take heart. There are other options.
by James LaRue
Bowker | Tue Feb 24, 2015
SELF-e is the partnership between Library Journal and Charleston, SC’s BiblioLabs. A BiblioLabs product, Biblioboard, is a platform that seeks to bring (among other things) self-published works into the library ecosystem.
I spoke recently with Hallie Rich, Cuyahoga County Public Library’s communications and external relations director, about the library’s pilot project with the platform.
It all began when LJ reached out to the Cuyahoga team about a year ago. In October of this year the library did a soft launch, then rolled out a call to local writers and writer groups. It culminated in a talk by BiblioLabs’ Mitchell Davis, and a discussion panel of local authors.
by Brian Jud
Bowker | Tue Jan 27, 2015
Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books’ salability on television. Does your book …
by Brian Jud
Bowker | Wed Jan 21, 2015
We all want to make a good first impression when calling on a sales prospect for a large book order. An order for thousands of books could be at stake. So the pressure is on you, and that alone could cause you to make a bad first impression. But there are other reasons, and some are beyond your control. The most expeditious thing to do is to control the impression you make on buyers. But if you don’t, you may be able to correct it. Here are Ten Ways to Make the Right Impression.
by Brian Jud
Bowker | Thu Nov 6, 2014
A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business.
There are ways in which you can build a steady flow of revenue and profits to help your business reach significant long-term value – as you expand your comfort zone. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets and new, “Frontier” markets.
Marketing strategies for mature markets - these strategies provide opportunities to hit short-term sales targets:
1) Targeted marketing. Different groups of people can profit in unique ways from using your content. Communicate directly with buyers to remind or inform them of how well the information in your book can benefit them in some way.
by Laura Dawson
Bowker | Wed Nov 5, 2014
On Wednesday, November 12, at 1 p.m. Eastern, DCL and Bowker present "The Distribution Landscape: What You Need To Know", a webinar directed at self-published authors. Laura Dawson of Bowker will conduct a Q&A session with Mark Coker, CEO of Smashwords. Topics that we’ll cover include:
- Overall market conditions
- Retailer health
- New distribution models
- Pros and cons of exclusivity
- Amazon vs Hachette – what does this mean for authors?
- Distribution tools that work well for authors
- Direct or distributor?
You can find more information about the webinar, and register for it, here.
by Brian Jud
Bowker | Thu Oct 16, 2014
Publishing companies need to innovate regularly to create new value for their customers. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should capture value so you get paid for it, too.
There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that once it is implemented it will generate money. But unless value capture –maximizing the return on your idea – is also contemplated, you can leave money on the table.
by Brian Jud
Bowker | Thu Oct 2, 2014
Too many independent publishers use the Christopher Columbus method of planning. They do not know where they are going. When they get there they do not know where they are. And when they return, they do not know where they have been. This is not a good way to run a business. You can avoid this situation by writing a strategic, functional plan to market your books. For a view of a new planning formula, look through these “ize.”
Recognize. A basic premise for successful marketing is to find a need and fill it. You do this by researching three major areas. First, discover what product opportunities exist. Second, learn the demographics and psychographics of your prospective customers. Finally, determine your potential market’s size, growth and competitive status.
by Carla King
Bowker | Tue Sep 16, 2014
Amazon’s new Kindle Unlimited e-book reader subscription program caused a real commotion in the publishing industry last month. But how will this “Netflix for books” model affect the self-publishing industry? Is Kindle Unlimited the best, or should self-publishers join the Scribd or Oyster programs instead? How do you get in? Read on for a comparison of these top three reader subscription programs and best recommendations for self-publishers who are looking to add these channels to their revenue streams.
AMAZON KINDLE UNLIMITED
Amazon requires that self-publishers join their exclusive KDP Select program to be included in Unlimited. If you’re already using KDP Select, or you’ve decided that joining the program may give your book launch a boost, then go for it! It’s only temporary.