Getting international sales is always an important part of an author’s campaign but selling overseas can be tricky. The good news is: Amazon is everywhere. The bad news is that most of these author/book pages overseas are blank slates and populating them means either finding reviewers in these countries or finding reviewers who have accounts internationally. For the most part, I’ve only seen Amazon top reviewers have this kind of access. Though technically anyone can review internationally, most don’t.
I called Amazon a while back, well several times (which I’m sure they appreciated), as well as emailing them. My goal? To finally get these reviews we work so hard to populate our Amazon US pages with onto their international counterparts. Their response was: we can’t help with that. Which made absolutely no sense. Needless to say, this has been a high priority for me because frankly, it’s silly to have a page on the Amazon US site with hundreds of reviews only to see a naked page when you visit the UK Amazon, or Netherlands or Brazil or wherever.
Well today I have some great news! It seems that I wasn’t the only one asking about this and my guess is Amazon finally had to listen. They’ve started rolling out a beta test. Populating reviews from the US page onto all of their foreign sites. The screenshot shows one of my books on the Netherlands Amazon site. This feature is below any reviews you may have gotten from reviewers reviewing on that particular site. So Amazon.br, Amazon.fl, etc. Have a look (sorry, I know it's small - if you click it it will enlarge):
The thing is that it’s rolling out incrementally by book, so when I checked my books they were all showing the US reviews but not all of the books we manage are. So keep an eye out on your books and see what pops up in these countries. And speaking of promoting yourself overseas, have you updated your international Author Central pages yet? If you haven’t, here’s how: http://www.amarketingexpert.com/amazon-hack-get-book-hands-international-audience/
Here are my book pages on Amazon, scroll down and you’ll see how the reviews populate there. Let me know if your books have this yet!
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller, which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, LinkedIn, YouTube, and relevant sites to push an author’s message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com.