Growing your business depends in large part on your ability to innovate – both content and marketing. Moving from your core business (trade sales) into special (non-bookstore) markets is an example. Creating a mastermind group can help you access the combined knowledge of others to help you make the move. To do this, build an environment in which people feel comfortable, willing and able to innovate. Here are the Top Ten Principles For Developing a Successful Mastermind Team.
As the publisher, you are responsible for producing a quality product at all levels: writing, editing, design, printing, customer service and marketing (pricing, promotion and distribution). Poor quality – whether in product and service – can destroy a publishing venture over time. Negative word-of-mouth communication, whether in person, in blogs, in discussion groups and forums, or through social media spreads quickly and is difficult to overcome. While you cannot control what others say about you on these media, you can control the source of their pleasure or discontent by maintaining high levels of product and service quality. Here are Ten Aspects of Product and Service Quality.
Book review magazine Shelf Unbound is accepting entries for its third annual competition to crown the best from independent presses, self-published authors and publishers producing five or less titles per year. The winning entry, selected by the editors of Shelf Unbound, will be featured with runners-up in the magazine's December/January 2015 issue – read by 125,000 book. This year's competition is sponsored by Bowker, the official U.S. ISBN registration agency and creator of SelfPublishedAuthor.com.
Did you know that if you are a professional author, your professional activities can be tax deductible?
The following factors, although not all inclusive, may help you to determine whether your activity is an activity engaged in for profit or a hobby:
On Tuesday, February 18, Bowker and DCL co-presented a webinar called Assuming the Risk for Your Own eBook. The white paper that accompanies this webinar is available here, or at the DCL website here.
Topics covered included:
- Types of editorial processes - developmental, fact-checking, copy-editing
- Designing your eBook - for different devices and platforms
- Marketing best practices - courtesy of Sandra Poirier-Diaz of Smith Publicity
- Distributing your ebook to different vendors
In the world of self-publishing, one critical component that's been missing has been reliable data about how self-published books are selling. Last week, the self-published author Hugh Howey released some data on 7,000 ebooks on the Amazon bestseller list, from the mystery/thriller, romance, and science fiction genres. He posts his report here:
The other eye-popper here is that indie authors are outselling the Big Five. That’s the entire Big Five. Combined. Indie and small-press books account for half of the e-book sales in the most popular and bestselling genres on Amazon.
Philip Jones, editor of The Bookseller's Futurebook blog, provides the following caution here: