Newsletters seem very 1990’s don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered. What they do have, however, is visibility. In some cases, more visibility than you’re getting on all of your social media sites combined.
I speak at a lot of writer events and in the last year, the buzz has really increased around the need for a newsletter. Why? Well, Facebook has declined in reach; in some cases only 1% of your posts reach your fans. If you’re not paying for placement on Facebook, it’s very likely your stuff isn’t being seen. With everyone on sites like Pinterest, LinkedIn, and Twitter (which also will start monetizing posts) it’s really hard to get your audiences’ attention.
In my Brand Your Expertise with a Book™ workshop I talk about creating content quickly, and this is another one of those great tools that can help you do that! As an award-winning publisher and award-winning author I get lots of questions on an almost hourly basis about the business of writing and publishing.
How do I put a book together? I have ideas and some written stuff, but nothing concrete as my topic.
This part is simpler than you think. First, when writing any book you have to start with the end in mind. What is the overall goal for your book? You should create your promise statement (aka mission statement) from the beginning so when you get confused with too much content or too little, you will know where to focus to pull it in. Your statement should have the following framework since the idea is to keep it short and sweet:
Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your business significantly if you price your book correctly foe retail or business-to-business (B2B) sales.
Most publishers price their books for sale through retail stores, particularly bookstores (brick and clicks). They consider their costs (production, distribution, shipping, operations) and the desired profit, and then set the price. This is placed on the rear cover and included in al metadata. It tells consumers how much the publisher values the content, and it sets the point from which distribution discounts are calculated.
Today, there are authors of every stripe, from those in time-honored fiction and non-fiction categories to business people and professionals who've learned that writing a quality book is essential to building their brand.
In 2012, Americans self-published more than 391,000 books, according to market research giant Bowker. That's a 400 percent increase since 2007. Also in 2012, traditional publishers released nearly 302,000 titles for a whopping total of nearly 700,000 new books. In one year! With the glut of new books being released each year, promoting just one can feel like a mission impossible.
Reinvent Your Publishing Company for Sustained Growth
By Brian Jud
One difficulty that inhibits the growth of book-publishing companies is that they think of themselves as book-publishing companies, selling books through bookstores (bricks and clicks) and to perhaps to libraries. However, the advent of Amazon.com, ebooks, social media and more demanding customer expectations challenges that philosophy.
If you think this is another article pushing you to finally open up a social media account to promote your book- it is. I will go even further to say that you cannot publish your book without social media.
I know many heavy readers and scholarly type individuals who do not have time for social media. They cite the time wasting factor that everyone is turned into a voyeur, and finally that it doesn’t lead to sales anyway- so what’s the big deal. The truth is that establishing your presence on social media (and I’m including a personal website in my definition) is a critical step in publishing, marketing and selling your book. For all of the reasons listed above to not set it up and more!
Read on to find out what your readers want, and why you have to use social media to deliver.
1. Readers want to know you are real
Here are four simple options for reviving book marketing – and sales!
1. Release it in eBook: This should be your first – and easiest – step. If a traditional house published your book, check if they have the rights to your digital content. Many old contracts don’t have this provision so be sure and check. What next? Most savvy eBook folks can work with a PDF of the book, and course, a Word doc works well, too. Just convert it to a digital format and you’re done! It’s pretty easy. If you do this, consider adding some new reviews as well.