Should you write about what you know and love, or write about what will sell? The answer is, “Yes.” Your passion for your topic can be your ticket to greater well being as much as it should be a key to exceptional market performance.
Why are you writing your book? Is it to satisfy an internal desire to be a published author or to use your book as a building block in your business? Write to your passion but have a clear plan to translate your purpose into marketable product.
You can reduce your chances of commercial success if you do one or the other. So, do both. Your passion for what you love will sustain you through the months or years of writing, and it will also maintain your attitude through the years of marketing it.
There is intrinsic value to writing a book about your favorite subject, but it will not sell in large quantities unless it has value to your target buyers. The solution? Find your passion and put it to work
Here are the Top Ten Ways to Bring Your Writing Passion to Your Marketing Actions
- Understanding your purpose can accelerate your personal growth and increase your commercial impact.
- Articulate your purpose and write it as a concise statement, then use it as your call to action. Describe what you bring to the world that is important and unique.
- What is it about you that people recognize as uniquely you and miss most when you are not around?
- Write passionately about some aspect of your topic that is desirable to a significant group of people. Honor yourself by bringing your mission into action.
- Knowing your purpose will help you thrive during the difficult start-up period and sustain you through times of negativity and rejection.
- Make your purpose your brand, describing what you are driven to achieve, the magic that makes you excited to get up every morning.
- Profitable, purposeful passion is what you do as well as why and how you do it. Marketing must be consistent with who you are.
- When you have a clear sense of who you are, everything else follows naturally. Your purpose feeds passion; it what you can’t help being.
- When people ask you about your book, do you describe it as a 6” x9” softcover book with 200 pages? Or does your description spring from your identity, the essence of who you are? Project your passion.
- Use your writing passion as the foundation for your marketing passion, and convey a sense of purpose to prospective buyers. Make them believe they can transfer that power to themselves.
“To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else, means to fight the hardest battle which any human being can fight, and never stop fighting.” ee cummings
Do you want to sell as many books as Random House sells? Attend the APSS Book-Selling University in Philadelphia, Oct 24-15. Sponsored by Bowker. For more information or to register please visit http://tinyurl.com/kxucber or contact Brian Jud at (860) 675-1344 or BrianJud@bookapss.org