The publishing industry’s retail distribution network is rigid and stable. Established chain members move commodity items (books) systematically toward a common end. Each level (publisher, distributor, wholesaler, retailer) is mutually exclusive yet dependent on each other. The value of the product is dispersed and not controlled by the publisher. While this ingrained system is appealing to some, it leads to a conservative, uncreative structure lacking in energy. Conversely, the B2B marketplace is dynamic and growing at a 10% annual rate. Innovative and strategic publishers have the opportunity to change this competitive landscape, bypass an inflexible chain, and seize and control value. Here are the Top Ten Reasons to Control Value in a Distribution Network.