Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

When negotiating a large book sale, focus on what the buyer wants to accomplish

by Brian Jud
Bowker | Thu Mar 27, 2014

Corporate buyers want to solve their problems, not yours. As a consultant, your job is to show them how they can use your content to improve their circumstances in some way. For a marketing director this could be increased sales, revenue or profits. An HR manager may seek a better trained, informed or motivated workforce. Focus on minimizing their troubles as a means to solving your own.

How can you discover their problems? Ask questions about their objectives. What do they want to accomplish with a promotional campaign? What went right (or wrong) with their previous promotional campaigns? One question that can elicit that information is, “If you could wave your magic wand, how would you describe the ultimate sales promotion?”

Inside Publishing

Distribution

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Sales

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Top 5 Tips to Starting a Writing Group

by Chris Robley
Bowker | Thu Mar 20, 2014

Running your own informal writing workshop can be a difficult but rewarding experience. It ain’t easy to get a group of people together who are promising writers AND critical readers, who are honest but nurturing in their feedback, who are committed to meeting frequently, and who don’t smell like cheap wine all the time.

But think of the American expats meeting at 27 Rue de Fleurus. Think of the Inklings congregating in the corner of some Oxford Pub. You could be the founder of a similar literary club that makes history! And even if you don’t make history, you’ll be making each other better writers. And THAT would seem to be the true measure of its success.

5 tips to starting a successful writing group:

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4 tips to help you take criticism like an adult

by Chris Robley
Bowker | Wed Mar 19, 2014

I’m flawed. You’re flawed. We’re all flawed.

You know the feeling; someone critiques your writing, and you flash them the evil eyes while thinking, “You complete moron! You’ve missed the point of my piece entirely, and of course you did– you’re an idiot and I hate everything you’ve written anyways, so what do you know?”

Hmmm. Maybe they have a point?”

The other day I posted a link to an article from the Poetry Foundation about the worth of MFA programs. While I’ve never been “officially” enrolled in any creative writing program, I did take three MFA workshop classes in poetry as a post baccalaureate at Portland’s lovely State University when my schedule (and $$!!!) allowed.

Inside Publishing

Editing

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writing

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How to Get Your Book in Brick-and-Mortar Stores

by Steve Elizalde
Bowker | Thu Mar 13, 2014

As distribution manager for Greenleaf Book Group, one of the questions I’m asked most frequently by authors is “How do I get my book in Barnes & Noble or my local grocery store or even my favorite indie bookstore”? It seems like there would be a simple answer, but there are many industry challenges to navigate before a book finds its way onto the shelves of a brick-and-mortar store and I’ll shed some light on those challenges today.

Inside Publishing

Distribution