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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

Customize Your Pitch to Each Catcher

by Brian Jud
Bowker | Tue Apr 9, 2019

Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation — what you will say and how you will say it — the more likely it is that you will get the order. 

Your presentation to a corporate buyer, media producer or book distributor is not about your book, it is about how your content can solve your prospects’ problems. The corporate buyer wants to increase sales. The producer wants a good show for the audience, and a distributor wants to keep the pipeline to retailers full and flowing. 

Inside Publishing
Marketing & Publicity
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Get More Business from Existing Customers

by Brian Jud
Bowker | Tue Apr 2, 2019

 
Selling books to corporate buyers in large, non-returnable quantities is a profitable way to build your publishing business. As an added benefit, satisfied buyers can place blanket (recurring) orders for future, planned deliveries. These are even more profitable since it is easier and less expensive to sell to existing customers than it is to find new ones.
 
Nurturing recurring revenue with one customer is different from getting the initial order. These buyers need to be reminded of the benefits of your content — at the point in time they are about to make a new buying decision. If you contact them on a regular basis, your chances of a positive reception are improved. 
 
Inside Publishing
Marketing & Publicity
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One For the Books — Why Companies Should Use Books as Promotional Products

by Brian Jud
Bowker | Tue Mar 26, 2019

For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish these goals. Therefore, you may have to first convince the buyers of the viability of using a book as a promotional tool. 

There are many reasons why a book makes a versatile and profitable promotional product. Primarily, there millions of existing titles on an endless variety of topics, and if the appropriate title does not exist it can be created and customized. Below is a list of additional reasons why books are superior to many other promotional items. 

Inside Publishing
Marketing & Publicity
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A Quick Way to Publish Better Books

by Brian Jud
Bowker | Tue Mar 19, 2019

 
Have you ever done something and later regretted having done it? Or wished you could change part of what you did? There is a way you can minimize mistakes in producing and marketing your books. And this one simple step can help you become more profitable. It is not difficult and can even be done for free.
 
The one step is test marketing – asking people to comment on your title, cover design, page layout, one-sheet, piece of selling literature, or even a sales presentation. If you experiment beforehand with different ways of accomplishing a task, you can reduce errors and make the result more productive in generating revenue. 
 
Inside Publishing
Marketing & Publicity
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Storyrocket: Pitch for Success

by Richard Smith
Bowker | Mon Mar 18, 2019

Tune in to Storyrocket LIVE on Facebook

Have you ever thought about having your book made into a movie or TV series? The fact is, getting your story seen by producers was almost impossible... until now. Storyrocket can help make it happen.

Storyrocket is an online promotional tool that lets you easily share your story with the entertainment industry. Whether you’re a novelist, screenwriter, playwright or just someone with great ideas, with Storyrocket you’ll create a professional pitch package and upload it to a database that producers, studios, and investors search for new content. Your story may be the next big hit!

Inside Publishing
Marketing & Publicity
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Blog Commenting: Your Book Marketing Secret Weapon

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Mar 12, 2019

Blog commenting is my secret weapon to connect with high profile names in book publishing and the most popular bloggers on the internet. It’s true that following them on social media is a great place to start, but being more interactive will help to develop those connections.

When was the last time you commented on a blog? Perhaps they were covering a story or topic that was really captivating, and you wanted to participate in the conversation. What if you attempted to do this professionally, with blogs and people you admire and would like to network with? Did you know this can also help you show up higher in search results, too?

We’ve been using blog commenting for years as an excellent book marketing tool for our author clients, and although the structure of blogging campaigns has changed over the years (as Google has), the concept has remained the same.

What is Blog Commenting?

Inside Publishing
Marketing & Publicity
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Book Marketing Tips Introverts Will Love

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Mar 5, 2019

How many times does shyness or fear of public speaking hold you back from marketing your book? Is pressure, stress, or avoidance of large groups of people getting the better of you? You’re not the only one. A lot of authors I’m in contact with are introverts.

Truth be told, I am also. If you’ve ever seen me speak at a conference, you’d swear I was lying. Me, an introvert? Say it isn’t so! What you need to know is that I overcame it — and so can you. I’m what you might call a “selective introvert.” Now, I can stand in front of a crowd of people and do what needs to be done, but then afterward I’ll escape out the side door and hide in my room. I hate networking; honestly, I’m not good at it at all.

9 Book Marketing Tips for Introverts

Inside Publishing
Marketing & Publicity
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Storyrocket

by Richard Smith
Bowker | Tue Mar 5, 2019

Tune in to Storyrocket LIVE on Facebook

Have you ever thought about having your book made into a movie or TV series? The fact is, getting your story seen by producers was almost impossible... until now. Storyrocket can help make it happen.

Storyrocket is an online promotional tool that lets you easily share your story with the entertainment industry. Whether you’re a novelist, screenwriter, playwright or just someone with great ideas, with Storyrocket you’ll create a professional pitch package and upload it to a database that producers, studios, and investors search for new content. Your story may be the next big hit!

Inside Publishing
Marketing & Publicity
  • Read more about Storyrocket

How to Find More Buyers

by Brian Jud
Bowker | Tue Feb 26, 2019

When I ask authors to describe their target readers the most frequent response is “everybody who likes (their topic).” It is difficult, time consuming and expensive to market to everybody. Defining your primary target readers and buyers is a basic, required task for selling books. But if you limit your marketing to those people you are significantly limiting your sales and revenue. 

For example, suppose you have a book to help divorced parents deal with their children’s trauma of being bounced back and forth between mother and father. Divorced parents would comprise the expected target segment, and most authors would stop there. However, the actual market is much larger – without being labeled as “everybody.”

Inside Publishing
Marketing & Publicity
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Self-Published? So Were These Authors. They Translated Their Books and Saw Their Sales Go Through the Roof

by Ulatus
Bowker | Tue Feb 19, 2019

Ulatus Self-Published Authors

Self-published authors have a unique responsibility; along with focusing on writing exceptional content, they also have to pay attention to the details and work involved with publishing and marketing their books. Although the responsibility might seem huge, several writers have experienced higher sales with self-publishing than they would have with traditional publishers. Much more so, when they’ve decided to have their books translated to reach international markets as well. In fact, self-published books tend to receive 5.5 times more readership in non-English countries.

Here are some self-published authors who have been successful with their translated works:

Inside Publishing
Writing
Marketing & Publicity
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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