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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

Why You Should Avoid Traditional Publishing If You’re Planning a Series

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jul 19, 2022

Self-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time around: the series author.

We get a lot of authors that come to us when they’re ready to release a new book in their series, because they feel stuck. Typically this happens because they went through a publisher or publishing service for book one.

And feeling stuck comes from their lack of access to their first book, and they’re unsure how to navigate continuing the series.

So in an effort to bring some clarity to the situation, I want to cover some of the biggest hurdles we see for series authors and why self-publishing your book series from the get-go might be an option you want to consider.

Inside Publishing
Marketing & Publicity
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Goals are Worthless…

by Brian Jud
Bowker | Tue Jul 5, 2022

Goals are the foundation of a solid marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written goals provide a means for looking back to see how far you have come. 

If all these benefits of setting goals are true, how can goals be of no value? Goal setting is a tool, and like any other tool it is useless if used incorrectly. However, goals are worthless unless they are…

Inside Publishing
Marketing & Publicity
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Are You Your Worst Book-Marketing Problem?

by Brian Jud
Bowker | Tue Jun 21, 2022

 
The biggest obstacles to book-selling success can be the authors or publishers themselves. Emotions such as fear, doubt, regret, and frustration, which are typical when trying something new, can too easily stall or destroy an effort to make large-quantity sales to non-bookstore buyers. 
 
People struggle to manage self-imposed hurdles like these when it comes to making the leap from thinking about what you want to do and actually doing it. As Erma Bombeck said, “It takes a lot of courage to show your dream to someone else.”  
 
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Book Marketing Strategies to Improve Your Website Performance

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jun 7, 2022

I talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you have to have a website that’s big and elaborate. In fact, sometimes the simplest websites are the best! The type of website you have, and therefore the book marketing strategies you use, really depends on your goals.

Websites, like book covers, rely solely on first impressions – and readers (potential buyers) instantly know a good book cover from a bad one, and a good website from a bad one, and with all the competition out there, you won’t get a second chance. So let’s go through a list of must-haves first, before we dig into more:

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The 5 Best Book Marketing Questions to Ask a Publicity Company

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue May 10, 2022

I can tell you very honestly that the best book marketing campaigns are created and executed when the author, and the marketing team, are all on the same page about goals and expectations.

Of course, your book has to be amazing, and the readers have to resonate with it – but finding those readers and making those connections is critical, and a good book marketing plan is the first step in getting to the next level with your brand.

So I wanted to compile a list of 5 questions you should be asking any book publicity team you’re considering working with.

1. What are realistic goals for my campaign based on my current platform?
Goals will always be unique to you, but I think it’s safe to say we’re all looking to sell more books – selling more books means more readers, and it means your platform is growing.

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Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Apr 26, 2022

In the last couple of weeks, Amazon changed its advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the Amazon ads dashboard from our Author Central account – which every author has access to! But what does it mean for the industry and for authors seeking to plug some money into Amazon ads to gain more exposure for their book? Let’s dig in.
 
Anyone Can Get Their Book onto Amazon, But Not Everyone Can Get Found: How and Why This Matters
Inside Publishing
Marketing & Publicity
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The Point of No Returns

by Brian Jud
Bowker | Tue Mar 22, 2022

Industry statistics reveal that book returns can be 30% or more of sales. If you reduce or eliminate returns, then you could increase your net sales and revenue by that same amount and your profits by even more. 

But, you say, you have no control over returns since Ingram and the bookstores return them at will without selling them. On the contrary, there are many things that we as authors and publishers can do to eliminate returns.

The first thing to realize is that bookstores do not sell books — they display them. Any marketing they do involves promoting major titles or special events to entice people into their stores. It is up to the authors to create awareness of their specific titles. Similarly, most distributors utilize commissioned sales representatives whose income depends on selling books that are not returned, i.e., those promoted more heavily. They understandably spend their time selling those titles.

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Nine Kinds of Sales Opportunities

by Brian Jud
Bowker | Tue Mar 8, 2022

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business.
 
There are ways in which you can build a steady flow of revenue and profits to help your business reach significant long-term value – as you expand your comfort zone. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets and new, “Frontier” markets.
 
Marketing strategies for mature markets. These strategies provide opportunities to hit short-term sales targets. 
 
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Why Does The Price Of Many Products End in 95 or 99?

by Brian Jud
Bowker | Tue Feb 15, 2022

It seems it would be a lot simpler for both retailers and consumers if the price of that $29.95 book were instead a nice, round $30. There must be a good reason why the prices of so many products end in 95 or 99. But what is it? 

Two theories stand out. One suggests a ploy to coerce the customer into a purchase, the thought being that a price of $29.95 seems more palatable than one of $30 (though sales tax would likely shove the total over $30 anyway). The theory seems plausible even if it does not place much value on our intelligence. 

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The Ten Best-Kept Secrets of Book Marketing

by Brian Jud
Bowker | Tue Feb 1, 2022

 
There are too many “good enough” books published by unknown authors every year for one to stand out and become a bona fide hit without adequate marketing. The world does not care that you wrote and published a book. Make yours stand above the crowd so people take notice, and that could take years of consistent, strategic marketing. Fortunately, there are ten marketing functions that if followed can significantly decrease the length of time it takes to reach the tipping point. They all start with the letter C as a mnemonic to help you remember them. Here are the Ten Cs of Successful Book Marketing.
 
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Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

Today's Great American Novel (Part 2 of 2)

Wed, August 20

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