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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

Bowker at BEA 2013

by Laura Dawson
Bowker | Tue May 28, 2013

Last week, we gave some advice for authors who will be attending BEA for the first time. We also want to give a comprehensive listing of where we'll be at BEA 2013:

Inside Publishing
Marketing & Publicity
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Events
  • Read more about Bowker at BEA 2013

Why Your Book Isn’t Selling

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Fri May 24, 2013

It’s a question I get asked a lot: “Why isn’t my book selling?” This question isn’t reserved for the author who is clueless about marketing. I’ve been asked this by savvy authors, even business people who can’t seem to figure out the system for selling.

Sometimes the reasons why a book isn’t selling are easy: the cover is poor, the content is not edited or the topic is unappealing. But in most cases that I’ve seen, you need to dig deeper. So, overlooking the obvious, let’s go a step further because the mysteries of selling might be a lot easier to fix than you think.

Inside Publishing
Marketing & Publicity
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“I have a ton of reviews for my book but it’s not selling!” …. And other mysteries of book marketing.

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Thu May 23, 2013

Over the years I’ve heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren’t happening. When you have external validation, it’s hard to really understand where the disconnect is, isn’t it? Sometimes though, it may be just a matter of taking a closer look and analyzing your marketing using a different lens. Let’s take a look at some things that you may want to consider:

Leverage: First and foremost is leverage. How are you leveraging all of these other things? If you’re not, you might consider it. It’s easy enough to slap an award sticker on your book, but what else have you done to promote this? Consider:

Announce it locally: Especially if you won the award. Honorable mentions are great, but not as appealing to local media.

Inside Publishing
Marketing & Publicity
  • Read more about “I have a ton of reviews for my book but it’s not selling!” …. And other mysteries of book marketing.

How to Optimize your Press Release for Maximum Visibility

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Wed May 22, 2013

When was the last time you wrote a press release that got a great response? If you’re like most people who write press releases on a regular basis, it’s probably been a while. These days, it’s so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it’s getting harder and harder to get noticed. Years ago when I was first in the business, I’d be able to write a release, push it online and in almost all cases, the media would call me or my clients for a quote or an interview. That’s simply not true anymore.  If you’re eager to get more exposure for your next release, here are some helpful tips that should get more eyes to your release and, hopefully, get the media to call you, too.

Keep in mind that besides pushing the press release online, you’ll want to make sure that it’s search engine friendly. Here’s how to do that:

Inside Publishing
Marketing & Publicity
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BEA 2013 for Self Published Authors

by Laura Dawson
Bowker | Mon May 20, 2013

Starting Wednesday, May 29 and going through Saturday, June 1, Book Expo America is the nation's largest celebration of books and reading. If you choose to have a booth, attend conference sessions, or simply walk the show floor at Javits to take in the enormity and diversity of our industry, here are some tips to help you make the most of BEA.

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Marketing & Publicity
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The Difference Between Book Publicity and Advertising: Credibility vs. Control

by Sandra Poirier ...
Bowker | Thu May 16, 2013

Part 8 in a Series of Book Marketing and Publicity Tips from Smith Publicity

As a book publicist working with authors from all walks of life, we’re often asked to explain the difference between book publicity and advertising.

When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s brand, positioning the author as an expert, and/or attracting professional opportunities for the author such as speaking engagements, professional advancement, and future publishing options.

Marketing & Publicity
Tags: 
Smith Publicity
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Back Cover Copy and Book Publicity—the Neglected Detail

by Sandra Poirier ...
Bowker | Wed May 15, 2013

Part 7 in a Series of Book Marketing and Publicity Tips from Smith Publicity

Marketing & Publicity
Tags: 
Smith Publicity
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The Top 5 Reasons Smith Publicity Loves NetGalley

by Sandra Poirier ...
Bowker | Tue May 14, 2013

Part 6 in a Series of Book Marketing and Publicity Tips from Smith Publicity

NetGalley is an online venue where we upload digital books and make them available to over 100,000 reviewers, media, librarians, booksellers, bloggers and educators. NetGalley delivers digital galleys and promotional materials to professional readers and helps promote new and upcoming titles. It’s a great way to get exposure and recommendations for a book!

1. NetGalley saves everyone money.

Marketing & Publicity
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Smith Publicity
  • Read more about The Top 5 Reasons Smith Publicity Loves NetGalley

5 Ways to Harness The Power of Local Media

by Sandra Poirier ...
Bowker | Sat May 11, 2013

Part 5 in a Series of Book Marketing and Publicity Tips from Smith Publicity

Here are 5 tips to building local awareness:



1. Contact your local library: If you are an author, chances are they already know you. Tell them about your book (circulation manager or acquisitions manager are titles to ask for). Brainstorm on ideas to get your book available in their library and send friends to check it out at the library to build demand. Ask about doing and event or reading.

Marketing & Publicity
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Smith Publicity
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A Book Publicity Campaign is Only as Good as the Author’s Responsiveness

by Sandra Poirier ...
Bowker | Thu May 9, 2013

Part 4 in a Series of Book Marketing and Publicity Tips from Smith Publicity

The inspiration for this topic came from one of our authors. She is a highly credentialed, successful businesswoman. In a conversation last week about plans for the next stage of her campaign, I thanked her for all her hard work. Her quick answers to her publicist’s questions, willingness to do all media interviews and bylined articles offered to her, and her proactive input about news stories related to her expertise has made her campaign extremely successful.

Marketing & Publicity
Tags: 
Smith Publicity
  • Read more about A Book Publicity Campaign is Only as Good as the Author’s Responsiveness

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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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