Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

How to craft your message
Social media
Search engine optimization
Go local

Ten Tips for Sales Presentations

by Brian Jud
Bowker | Wed Jun 22, 2016

When making a presentation to sell a large quantity of books, many publishers create PowerPoint slides with many colorful charts and graphs. But data itself does not convince people to buy. It’s the interpretation of data and its application to the needs of each buyer that make the sale. When preparing your presentation, first think about what you are presenting – ideas or data. Then consider your purpose: Do you want to inform, persuade or explore? The answers will suggest what tools and resources you need for each presentation. Here are Ten Tips for Preparing a Visual Sales Presentation .

1. Do not automatically convert a spreadsheet into a chart. That only visualizes data. It doesn’t communicate your idea.

2. During the preparation stage, design skills are less important than idea generation. Remember that form follows function.

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Marketing & Publicity

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The Most Overlooked Step in Book Selling

by Brian Jud
Bowker | Wed Jun 8, 2016

Negotiating a large-quantity sale can be a rewarding process. If you do a good job describing how your content can help prospects solve business problems, they sign on the dotted line and become customers. However, the euphoria of knowing you will soon receive tens of thousands of dollars could blind you to the job that still needs to be done.

Your objective is not to simply get the order, but to make sure that the sale is implemented flawlessly through the timely delivery of your books. Competent post-sale service makes for a satisfying experience, leading to future orders and recurring revenue. Yet this step is often given cursory attention as the publisher moves on to the next prospect.

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Promoting Your Book with Pinterest

by Rochelle D. Carter
Bowker | Tue May 31, 2016

When someone mentions Pinterest in conversation, a common image that comes to mind is an online bulletin board, paired with the now almost iconic logo. However, since its inception in 2010, Pinterest has become so much more than a simple online application for people to browse, save, and share content.

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Newsletters: The Hidden Secret to Marketing?

by Rochelle D. Carter
Bowker | Tue May 24, 2016

Recently, members of the American Christian Fiction Writers group held an email discussion focusing on the benefits of email newsletters. The main question posed was this: Are email newsletters as important of a promotional tool as some authors claim? In short, the answer was an overwhelming “YES!” Christian authors, Deb Brammer, Misty Beller, Valerie Comer, Randy Ingermanson and Catherine Castle weighed in to share their success stories, voice their concerns, and provide insight into just how helpful newsletters can be.

As an author, are you concerned about setting up a mailing list for your readers? Do you share a concern over any of the following perceived problems with mailing lists:

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Left-Brainstorming: Creative Problem Solving for Analytical People

by Brian Jud
Bowker | Tue Apr 26, 2016

A core axiom of non-bookstore marketing is that you are not selling your book, but the use of your content to solve a prospective customer’s problem. Showing your potential buyers how to do that may take a little creativity.

Brainstorming – group thinking to find innovative answers to a particular dilemma – is generally used to stimulate ideas. Apply this technique to finding new ways to solve your prospective customers’ problems and you can develop a new source of significant special-sales revenue.

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Steps to Book Signing Success! Part 3

by Penny C. Sansevieri
Bowker | Tue Apr 5, 2016

In Parts 1 and 2 of this series, we discussed how you can pitch a book store and prepare for a successful event. In Part 3, we’re going to discuss what you should be doing on the actual day of your event.

The big day has arrived! You’ve got your pen ready, smile on, and a fresh stack of books just waiting to be signed. You are prepared to have the best book signing, ever! Previously, we discussed the importance of publicizing your event to bring in local traffic, but for the most part, a majority of your foot traffic from a book signing will come from shoppers walking through the store. So let’s talk about what you should be doing during your event to attract their attention:

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Steps to Book Signing Success! Part 2

by Penny C. Sansevieri
Bowker | Tue Mar 29, 2016

In Part One of this series, we discussed what you need to do to pitch and secure a book signing. Below, I’ve created a list of things you should do to prepare for your signing to make sure that your event goes off without a hitch:

• Publicity: You should be coordinating with the store to actively promote your book signing. Ask the store manager for a copy of the store’s media list that they use to distribute press releases so that you can both target the same people. This will also demonstrate to the store manager that you are committed to making this event a success. You should also contact the local media to promote the signing. Finally, don’t forget to submit your information to the Events or Author Appearances section of your local newspapers or events section of your city or town website.

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Steps to Book Signing Success! Part 1

by Penny C. Sansevieri
Bowker | Tue Mar 22, 2016

I write a lot about online marketing tactics and how to maximize your presence on social media, your website, and Amazon. But today, I want to talk about something a little less virtual, and more reality-based. With Amazon beginning to open brick and mortar book stores, I’ve created a series to focus on how to pitch and plan a successful book signing. Here’s why these in-person events are still relevant: meeting people at a book signings brings a connection that virtual events cannot simulate. While I love doing video events, I am always eager to do something live; nothing can replicate the feeling of connecting to your audience and reader quite like a book signing!

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The Do’s and Don’ts of Marketing Your Book: Part 3

by Penny C. Sansevieri
Bowker | Tue Mar 15, 2016

In this series, we’ve talked a lot about the logistics of a good marketing plan (research, timing, and budgeting) to ensure that you have a successful long-term plan. For the final installation of this series, I want to talk about the best attitude to cultivate relationships and support your success. When you’re marketing, the right attitude can open a lot of doors and keep you motivated!

Attitude is Everything!

Do: Be Grateful

At any phase in your career, it’s likely that you need the media more than they need you. So what does that mean for your marketing efforts? If you book an interview, keep in mind that most media people don’t have the time to read your book. So, make it easy for them to promote you. I’ve found it’s useful to carry an index card with book highlights on it and hand it to them prior to the interview. After the interview is over, thank them, and send a follow up thank-you note after the interview.

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Marketing & Publicity

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The Do’s and Don’ts of Marketing Your Book: Part 2

by Penny C. Sansevieri
Bowker | Tue Mar 8, 2016

As an author, I know how much time and effort authors put into crafting the perfect book. In order to give your book the best chance at success, you must put the same amount of effort into crafting your marketing plan.

In part one of this series, we talked about how to create a successful marketing plan. Next, we’ll talk about how to best allocate your marketing budget to support this plan.

Do: Invest Your Money

First and foremost, it’s crucial to understand where you should spend money. My advice is to trust the experts when it comes to designing your book cover and website. Why?

Inside Publishing

Marketing & Publicity

Read more about The Do’s and Don’ts of Marketing Your Book: Part 2

Marketing & Publicity

Ten Tips for Sales Presentations

The Most Overlooked Step in Book Selling

Promoting Your Book with Pinterest

Newsletters: The Hidden Secret to Marketing?

Left-Brainstorming: Creative Problem Solving for Analytical People

Steps to Book Signing Success! Part 3

Steps to Book Signing Success! Part 2

Steps to Book Signing Success! Part 1

The Do’s and Don’ts of Marketing Your Book: Part 3

The Do’s and Don’ts of Marketing Your Book: Part 2

Pages

Getting Started

Create a Culture of Quality in Your Publishing Company

FAQs about ISBNs

How to Write a Business Plan as Narrative (Part 2 of 2)

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Do You Have the Write Stuff?