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What to Do When Amazon Pulls Book Reviews

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Fri Mar 13, 2015

If you’ve ever had a review removed from Amazon you know how frustrating that can be. I’ve spoken to some authors who lost one and others who lost dozens. Each time it’s assumed that Amazon is the devil and that they get a certain amount of enjoyment from just randomly pulling reviews. While I was pretty certain this wasn’t true, I decided to call Amazon Author Central and get to the bottom of this.

The rep there was helpful and clear about their guidelines. Let’s look at a few:

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How to Get the Most From a Consulting Relationship

by Brian Jud
Bowker | Tue Feb 10, 2015

The most expensive part of book publishing and marketing is a costly mistake. You can avoid some errors through experience, which in itself can be costly. Or, you can hire a coach (consultant, advisor, mentor) to steer you through the marketing maze and minimize slip-ups that can have significant impact on your budget.

Those who seek advice and those of us who give it can work together to solve your marketing problems. However, a coaching relationship is not a one-and-done transaction, a singular event with the dispensing and accepting of wisdom. It is best utilized as a collaborative process, a mutual striving to better understand your unique challenges and craft the best path forward. This process has five stages.

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How to Sell Books On Home-Shopping Networks

by Brian Jud
Bowker | Tue Jan 27, 2015

Home-shopping networks (QVC, HSN) reach millions of people every day with information on a wide variety of products, including books. Before you try to reach these buyers, consider your books’ salability on television. Does your book …

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Four Steps to Greater Profits

by Brian Jud
Bowker | Mon Jan 26, 2015

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost to habit and tradition.

It doesn’t have to (and shouldn’t) be that way. There is a reliable, systematic process for developing new, different and more successful ways to publish profitably and simultaneously grow your business. The objective is to close the growth gap --- the area between where you are now and where you want to be. There are four basic steps in this process.

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How to Make a Good First Impression, or Correct a Bad One, With Prospective Buyers

by Brian Jud
Bowker | Wed Jan 21, 2015

We all want to make a good first impression when calling on a sales prospect for a large book order. An order for thousands of books could be at stake. So the pressure is on you, and that alone could cause you to make a bad first impression. But there are other reasons, and some are beyond your control. The most expeditious thing to do is to control the impression you make on buyers. But if you don’t, you may be able to correct it. Here are Ten Ways to Make the Right Impression. 

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Seven Ways to Find New Book-Marketing Ideas

by Brian Jud
Bowker | Tue Dec 2, 2014

Innovation is not an event. It is a mindset. It results from a mind open to the possibility that there is (or could be) a different, better way of doing something. Few people find great ideas on a blank sheet of paper. Most of us need our imaginations channeled

The force behind innovation is insight – an imaginative understanding of an internal and external source that can be tapped to reach your objectives in ways that are different from those done by everyone else, or what you have done in the past.

Creativity can be powerful, but where do you find it? How do you tap into it? How do you recognize it? Many ideas arrive serendipitously, but they may be found systematically, too. Organize your creative sources in categories, just as you segment your market opportunities. Here are seven insight channels you can use to focus your imaginative powers, organize your thinking and find valuable ideas for growth.

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Nine Kinds of Sales Opportunities

by Brian Jud
Bowker | Thu Nov 6, 2014

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business.         

There are ways in which you can build a steady flow of revenue and profits to help your business reach significant long-term value – as you expand your comfort zone. Here are nine strategies for increasing your sales, revenue and profits using existing (or sometimes new) content in current markets, growth markets and new, “Frontier” markets.

Marketing strategies for mature markets - these strategies provide opportunities to hit short-term sales targets:

1) Targeted marketing. Different groups of people can profit in unique ways from using your content. Communicate directly with buyers to remind or inform them of how well the information in your book can benefit them in some way.

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Maximize Your ROI – Return On Ideas

by Brian Jud
Bowker | Thu Oct 16, 2014

Publishing companies need to innovate regularly to create new value for their customers. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should capture value so you get paid for it, too.

There are two kinds of innovation. One is in value creation and the other is in value capture. Many businesses stop the creative process when a good idea is developed, believing that once it is implemented it will generate money. But unless value capture –maximizing the return on your idea – is also contemplated, you can leave money on the table.

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The Measure of Marketing

by Brian Jud
Bowker | Wed Oct 15, 2014

The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue. But viewed in isolation, these may have little connection to your long-term commercial success.

The question most publishers periodically ask themselves is, “Did I achieve the goals that I set?” The numbers are easy to measure and compare -- you either reached your sales objectives or you did not.

Due to this perceived simplicity, publishers stop there and recalculate their objectives for the next period. The problem with this process is it measures something you cannot control -- sales and revenue. If you could control them, then reaching goals would be a given. But you can only influence the attainment of those metrics by the actions you take.

Inside Publishing
Marketing & Publicity
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The “-ize” Have It

by Brian Jud
Bowker | Thu Oct 2, 2014

Too many independent publishers use the Christopher Columbus method of planning. They do not know where they are going. When they get there they do not know where they are. And when they return, they do not know where they have been. This is not a good way to run a business. You can avoid this situation by writing a strategic, functional plan to market your books. For a view of a new planning formula, look through these “ize.”

Recognize. A basic premise for successful marketing is to find a need and fill it. You do this by researching three major areas. First, discover what product opportunities exist. Second, learn the demographics and psychographics of your prospective customers. Finally, determine your potential market’s size, growth and competitive status.

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