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In Case You Missed It

by Laura Dawson
Bowker | Mon Sep 16, 2013

Here are some pieces published early on in SelfPublishedAuthor.com's history that we want to highlight in case you missed them: 

How Do I Get My Book In Bookstores?

Self Publishing Your Book: Where's the Money?

Assuming the Risk For Your Own Book

What Happens To Your Book After It's Published?

Eating Our Own Dog Food

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A. C. Crispin, 1950-2013

by Laura Dawson
Bowker | Fri Sep 6, 2013

Writer Beware co-founder A.C. Crispin has died this morning. Her WB partner, Victoria Strauss, posted:

Ann's death is a huge blow, personally and professionally. But to all you writers, readers, and subscribers (and scammers): know that Writer Beware will NOT be going dark, slowing down, or otherwise pausing in its work. We're here for the long haul.

Her publisher, Tor, posted an obituary as well:

A.C. Crispin will be missed for her vigilant devotion to sticking up for writers, her wonderful candor, her thoughtful and exciting writing, and most of all, for giving the fans of various fictional worlds sweet and unforgettable gifts.

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Nielsen Buys Bowker's Business Intelligence Unit

by Laura Dawson
Bowker | Wed Aug 21, 2013

Nielsen - which tracks media and information consumption around the world - has just purchased Bowker's PubTrack business intelligence unit, as well as the commerce solutions PubEasy and PubNet. 

Bowker remains the US ISBN Agency, one of two registration agencies for ISNI, and the source of the Books in Print database. Library solutions Summon and Syndetics also remain at Bowker. 

From the press release:

Bowker will focus on facilitating and enhancing book discovery through technology solutions, such as Syndetic Solutions™ and Summon®, and through identifier services (including ISBNs and ISNIs).

Our self-publishing efforts continue apace!

Inside Publishing
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ISNI: A New Identifier for People (and Organizations)

by Laura Dawson
Bowker | Thu Aug 15, 2013

In addition to being a registration agent for ISBNs, Bowker is also a registration agent for ISNI. This is a new identifier - the standard was published in 2012 - for people and organizations. The mission of ISNI is (from the ISNI website):

  • Assign to the public name of a writer, artist, performer, researcher, publisher, etc. a persistent unique identifying number in order to resolve the problem of name ambiguity in search and discovery.
  • Diffuse each assigned ISNI across all repertoires in the global supply chain so that every creative work is unambiguously attributed to its creator or publisher wherever that work is described.

By achieving these goals the ISNI will act as a bridge identifier across multiple domains and become a critical component in Linked Data and Semantic Web applications.

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17 Things Self-Publishers Need to Know About Book Design

by Joel Friedlander
Bowker | Tue Jul 30, 2013

Most self-publishers are concerned with book design for a few months during the production of their book. Book design is a specialty within the field of graphic design, in the same way that packaging design, or the design of signs are specialties. What this means is that there are a lot of conventions, a vocabulary and a set of practices and assumptions that underlie most professional book design. Since self-publishers only need to navigate this territory once in a while, I've frequently maintained that it's better to learn how to hire a book designer than it is to learn book design yourself. But since design is important to the eventual success of your book whether you attempt to do it yourself or hire it out, it pays to know something about those conventions and assumptions. After all, we don't want anything getting in the way of your communication with your readers.

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Design & Production
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8 Mistakes that Will Absolutely Kill Your Book!

by Hobie Hobart
Bowker | Tue Jul 30, 2013

The covers we choose for our books are much more significant than many authors think. Over the years I’ve seen everything from a finely designed book cover, to one the author created himself. Now, there’s nothing wrong with designing your own cover - if you’re actually a cover designer. Otherwise, you should leave it to the pros.

I recently had an opportunity to sit down with my friend and colleague Hobie Hobart to talk about the importance of book covers. I think some of his answers will surprise you!

  1. How long does the average consumer spend viewing a book cover before they decide to buy or not buy the book?

Bookstore browsers spend an average of 8 seconds looking at the front cover and 15 seconds studying the back cover before making a buying decision where your book goes straight to the cash register, not back on the shelf.

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Design & Production
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Designing a Successful Ebook Cover

by Adam Schnapper
Bowker | Mon Jul 22, 2013

Description:  comparison of cover sizes.

 

Ebook Covers ≠ Print Covers

Ebook covers have different challenges than their print counterparts. Most readers will first see an ebook cover when it's a small thumbnail amidst a grid of ebooks on the digital storefronts. This is the critical moment where a reader will either notice the title immediately, or miss it. The small size of these thumbnails brings new challenges for your cover design.

 

The Title

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Design & Production
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Five Simple Ways to Improve your Ranking on Google Search

by Penny Sansevier...
Bowker | Wed Jul 17, 2013

In fact, Google is too smart for most black hat marketers. On average, Google changes their algorithms over 500 times a year. Why do they do this? Well, mostly to make sure that websites that are focused on content farming and other black hat SEO tactics don’t climb up the search engine ranking.

Inside Publishing
Marketing & Publicity
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9 Things Every Publicist Does (differently) That You Should Do, Too!

by Penny Sansevier...
Bowker | Fri Jul 12, 2013

People will ask me all the time, “Why do I need a publicist?” If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the game, so to speak. Authors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media. Some authors stumble into success after success and that’s great, but it’s often not the norm. Why? Because in our zeal to tell the world about our story, we often stumble over our own efforts. Sending pitches that are too long, or sent to the wrong person. Getting a media person on the phone and fumbling your elevator pitch. All of these things can rob you of the chance to really get your book out there.

Inside Publishing
Marketing & Publicity
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Money Money Money, from Mark Coker

by Laura Dawson
Bowker | Wed Jul 10, 2013

Mark Coker, founder of Smashwords, shares his presentation from the RT Booklovers 2013 convention on data-driven factors that influence self-published ebook sales. His blog post on the subject can be found here.

Inside Publishing
Distribution
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