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Publishers Weekly On Self-Publishing In 2014

by Laura Dawson
Bowker | Fri Jan 31, 2014

Publishers Weekly just ran a piece surveying the self-publishing landscape for 2014, in which they note that authors are seeing that writing is only the beginning of the publishing process.

"It’s almost been a giddy feeling about all the new opportunities, but I think we’ve reached a slightly more mature period,” says Beat Barblan, director of identifier services for Bowker. “We are seeing more authors who say they want to be an author beyond just a hobby, and recognize that they have to be much more entrepreneurial.”

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Top Ten Things You Can Do To Be More Successful In Your Book Marketing.

by Brian Jud
Bowker | Wed Jan 22, 2014

Do you want to produce better books and sell more of them in 2014? Here are the Top Ten Things You Can Do To Be More Successful In Your Book Marketing.  

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Creating a Book Readers Want to Buy

by Dan Dillon
Bowker | Thu Jan 16, 2014

People make a lot of books with Lulu. In fact, thousands upon thousands of titles are published to Lulu.com every week. While that’s a few too many books for us to read, we do know there are three things a writer needs to keep in mind to ensure their book is one readers will want to buy. If you’re among the writers preparing to publish a book this year, these three tips will be key factors in your success.

1. Know who your ideal reader is before you even start writing.

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Bookbaby's Top 10 Articles on eBook Formatting

by Chris Robley
Bowker | Mon Jan 13, 2014

How to prepare your book manuscript to become an eBook Want to know how to format your Word document before converting it into an eBook? Curious about the difference between fixed and standard eBook layouts? Struggling to put images in your eBook? Here are 10 articles from the BookBaby archives on all things eBook formatting:

eBooks 101: Standard Vs. Fixed Layout

eBook Formatting: How to Properly Indent Paragraphs

How to Insert Page Breaks When Formatting an eBook

Text Justification in Your eBook

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11 Book Marketing Predictions for 2014

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Mon Jan 6, 2014

In this article, Penny Sansevieri makes predictions around the new book marketing best practices.

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to the number of books that have come online both in print and digital and, in some cases, in digital only. In fact, the latest figures for books published daily are staggering. Bowker reported that in 2012 there were 3,500 books published each day in the US; this number does not include eBooks since many of them are often published straight to Amazon without ISBN numbers or other means of tracking. It’s a perfect storm for change.

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New Year, New Direction

by Laura Dawson
Bowker | Thu Jan 2, 2014

At SelfPublishedAuthor.com, our goal is to bring you reliable information from self-publishing experts on a wide variety of topics. Now that the site is firmly established, we've put together an editorial calendar - each month we'll provide posts on a specific topic, applicable to many elements of the publishing workflow. January is - in the spirit of self-improvement - about tools and best practices. Expect to hear from Penny Sansevieri, Laura Dawson, and other contributors about ways to target effective markets, streamline ebook conversion, and distribute your titles.

We look forward to a terrific 2014 and serving you with lots of great advice from our partners and others in the self-publishing community!

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Where The Survey Ends

by Laura Dawson
Bowker | Fri Dec 13, 2013

Porter Anderson has a great post on Writing on the Ether today about surveys, bias, and what can be counted (and what can't), based on a Twitter conversation with Hugh Howey.

Howey and I differ, to some degree, on the question of ISBNs, by the way. In his tweet exchange Wednesday with Greenfield, he pointed out something we’ve gone over many times here and at Publishing Perspectives: we’re dependent on the ISBN as the standard identifier sold and tracked in the United States by Bowker.

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How Can I Sell More Books?

by Dan Dillon
Bowker | Tue Nov 19, 2013

 

One of my favorite parts of my job is speaking with independent authors and listening to the challenges they face on their paths to success. It’s interesting to hear their perspectives on the tools available to them and what they need to be more successful. One of the most common questions during these discussions is how can I sell more books? As the holidays approached, my colleagues and I began hearing it more regularly and began asking ourselves how can we help them sell more books?

To answer this question, we asked 4,000 of Lulu’s best-selling authors to share the best practices that they've learned on their path to book marketing and sales success. Both the eagerness with which the authors replied to our request and what their responses revealed were eye-opening.

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Bowker Self Publishing Report: 2012

by Laura Dawson
Bowker | Tue Nov 12, 2013

A new analysis of U.S. ISBN data by ProQuest affiliate Bowker reveals that the number of self-published titles in 2012 jumped to more than 391,000, up 59 percent over 2011 and 422 percent over 2007. Ebooks continue to gain on print, comprising 40 percent of the ISBNs that were self-published in 2012, up from just 11 percent in 2007.

“The most successful self-publishers don’t view themselves as writers only, but as business owners,” said Beat Barblan, Bowker Director of Identifier Services. “They invest in their businesses, hiring experts to fill skill gaps and that’s building a thriving new service infrastructure in publishing.”

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Opportunity Is Knocking: Why Authors Should Go Print

by Allison Horton
Bowker | Thu Sep 19, 2013

Once upon a time, self publishing print books was a costly and risky endeavor. Minimum orders, inventory risks, and lengthy lead times were not self-publisher friendly. Then, print on demand came along. POD creates one-off and entire print runs of bookstore-worthy hard copies from a “print-ready PDF” hours after an order is placed (i.e. when you place an order with the printer or when a customer purchases a copy on Amazon).

The ease and affordability of digital publishing makes for a great starting point for self publishers, but there are plenty of reasons to go print as well. To name a few...
 

Not everyone has an e-reader

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