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Assuming the Risk for Your Own eBook - A DCL Webinar

by Laura Dawson
Bowker | Tue Feb 11, 2014

When an author publishes a book in the traditional way, the publishing house assumes the risk - the costs of publishing - in the hopes that the book sales will recoup that investment and begin generating a profit. The publishing house is, in effect, taking a bet on the book that it will do well and warrant that investment. 

But when authors self-publish, they are assuming that investment themselves. And there are some costs that new-to-publishing authors may not know to take into account as they begin investing in services to bring their books to market. 

In a webinar sponsored by Digital Conversion Labs, Bowker’s Laura Dawson will explain how you can make your best possible eBook, ensuring a professional level product more likely to turn readers’ heads. 

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Word Count. Ready? Set. Go!

by Laura Shabott
Bowker | Tue Feb 4, 2014

A wonderful example of a word count marathon is November’s National Novel Writing Month (NaNoWriMo). I plunged in this past go-a-round and produced 50,024 words in 30 days. The title of the work-in-progress is FISH, a story about love, loss, betrayal and redemption set in the beautiful but cruel seaside resort Provincetown. Would this budding novel have even happened without the pressure cooker of 1667 words a day? No.

The experts say that 500 to 1500 is an average daily word count for novelists and authors. A person who is starting from scratch is at zero. How do you go from nothing to a sizable output of writing a day? Here are some tips:

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Top Ten Causes of Poor Sales

by Brian Jud
Bowker | Mon Feb 3, 2014

Hundreds of thousands of new titles are published every year in various formats (printed, ebooks or audio books), yet less than ten percent sell enough books to be considered profitable. While there are many causes of these circumstances, here are the Top Ten Causes of Poor Sales:

1.      Content that is poorly written and/or unedited

2.      Poor production quality in terms of cover design or page layout

3.      Too little or poorly implemented promotion

4.      Obsolete or inadequately researched content

5.      Bad timing of introduction or promotion

6.      Meaningless or confusing title

Inside Publishing
Distribution
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Publishers Weekly On Self-Publishing In 2014

by Laura Dawson
Bowker | Fri Jan 31, 2014

Publishers Weekly just ran a piece surveying the self-publishing landscape for 2014, in which they note that authors are seeing that writing is only the beginning of the publishing process.

"It’s almost been a giddy feeling about all the new opportunities, but I think we’ve reached a slightly more mature period,” says Beat Barblan, director of identifier services for Bowker. “We are seeing more authors who say they want to be an author beyond just a hobby, and recognize that they have to be much more entrepreneurial.”

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Top Ten Things You Can Do To Be More Successful In Your Book Marketing.

by Brian Jud
Bowker | Wed Jan 22, 2014

Do you want to produce better books and sell more of them in 2014? Here are the Top Ten Things You Can Do To Be More Successful In Your Book Marketing.  

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Marketing & Publicity
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Creating a Book Readers Want to Buy

by Dan Dillon
Bowker | Thu Jan 16, 2014

People make a lot of books with Lulu. In fact, thousands upon thousands of titles are published to Lulu.com every week. While that’s a few too many books for us to read, we do know there are three things a writer needs to keep in mind to ensure their book is one readers will want to buy. If you’re among the writers preparing to publish a book this year, these three tips will be key factors in your success.

1. Know who your ideal reader is before you even start writing.

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Writing
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Bookbaby's Top 10 Articles on eBook Formatting

by Chris Robley
Bowker | Mon Jan 13, 2014

How to prepare your book manuscript to become an eBook Want to know how to format your Word document before converting it into an eBook? Curious about the difference between fixed and standard eBook layouts? Struggling to put images in your eBook? Here are 10 articles from the BookBaby archives on all things eBook formatting:

eBooks 101: Standard Vs. Fixed Layout

eBook Formatting: How to Properly Indent Paragraphs

How to Insert Page Breaks When Formatting an eBook

Text Justification in Your eBook

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Design & Production
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11 Book Marketing Predictions for 2014

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Mon Jan 6, 2014

In this article, Penny Sansevieri makes predictions around the new book marketing best practices.

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to the number of books that have come online both in print and digital and, in some cases, in digital only. In fact, the latest figures for books published daily are staggering. Bowker reported that in 2012 there were 3,500 books published each day in the US; this number does not include eBooks since many of them are often published straight to Amazon without ISBN numbers or other means of tracking. It’s a perfect storm for change.

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Marketing & Publicity
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New Year, New Direction

by Laura Dawson
Bowker | Thu Jan 2, 2014

At SelfPublishedAuthor.com, our goal is to bring you reliable information from self-publishing experts on a wide variety of topics. Now that the site is firmly established, we've put together an editorial calendar - each month we'll provide posts on a specific topic, applicable to many elements of the publishing workflow. January is - in the spirit of self-improvement - about tools and best practices. Expect to hear from Penny Sansevieri, Laura Dawson, and other contributors about ways to target effective markets, streamline ebook conversion, and distribute your titles.

We look forward to a terrific 2014 and serving you with lots of great advice from our partners and others in the self-publishing community!

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Where The Survey Ends

by Laura Dawson
Bowker | Fri Dec 13, 2013

Porter Anderson has a great post on Writing on the Ether today about surveys, bias, and what can be counted (and what can't), based on a Twitter conversation with Hugh Howey.

Howey and I differ, to some degree, on the question of ISBNs, by the way. In his tweet exchange Wednesday with Greenfield, he pointed out something we’ve gone over many times here and at Publishing Perspectives: we’re dependent on the ISBN as the standard identifier sold and tracked in the United States by Bowker.

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