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Create a Culture of Quality in Your Publishing Company

by Brian Jud
Bowker | Thu Jun 12, 2014

As the publisher, you are responsible for producing a quality product at all levels: writing, editing, design, printing, customer service and marketing (pricing, promotion and distribution). Poor quality – whether in product and service – can destroy a publishing venture over time. Negative word-of-mouth communication, whether in person, in blogs, in discussion groups and forums, or through social media spreads quickly and is difficult to overcome. While you cannot control what others say about you on these media, you can control the source of their pleasure or discontent by maintaining high levels of product and service quality. Here are Ten Aspects of Product and Service Quality.

 

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Shelf Unbound Magazine Launches Third Annual Contest to Discover the Best in Self-Published Books

by Laura Dawson
Bowker | Tue Jun 10, 2014

Book review magazine Shelf Unbound is accepting entries for its third annual competition to crown the best from independent presses, self-published authors and publishers producing five or less titles per year. The winning entry, selected by the editors of Shelf Unbound, will be featured with runners-up in the magazine's December/January 2015 issue – read by 125,000 book. This year's competition is sponsored by Bowker, the official U.S. ISBN registration agency and creator of SelfPublishedAuthor.com.

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How to Sell More Books

by Brian Jud
Bowker | Fri Jun 6, 2014

There are almost 400,000 ISBNs issued annually for new titles that are published. Yet statistics have shown that 93% of all these books will sell less than 100 copies. Why? Of course, some people publish a book simply because they always wanted to, and do not intend to sell it. Or they may choose to leave a legacy. But many people write a manuscript and publish it with an expectation of success. In addition to the fact that it is easy to have a manuscript published, I believe most books do not sell more than 100 copies because people write and publish without understanding what it takes to be successful. Here are my Top Ten Reasons Most Books Do Not Sell More Than 100 Copies.

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Survey Closes Soon!

by Laura Dawson
Bowker | Wed May 28, 2014

DCL and Bowker are interested in your digital publishing plans for 2014! As the demand increases for materials of all types to be available on mobile devices, publishers, authors and documentation managers are challenged with providing a quality ebook experience while managing costs and standards.

Your participation will prove invaluable to us as we continue to provide the highest level of service and educational support in the industry while meeting your growing demands. We look forward to your feedback!

This survey will take approximately five minutes to complete and will close this Saturday, May 31, 2014 at 11:59pm EDT.

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Give Your Books Away? For Free?

by Brian Jud
Bowker | Sun May 18, 2014

There are two general worlds in which we market books. The first is through bookstores and the second is to non-bookstore buyers. In both cases, you can increase your sales by giving your books away in limited quantities.

In the familiar world of trade sales, publishers know that they must give books to reviewers and as samples to get on television and radio shows. These exist in the world of non-traditional sales, too, but here there are additional reasons to consider giving books away in special markets as an investment in future revenue. 

One example is to get exposure through blogs. Rather than start your own blog, find one that already exists on your topic -- one with a large following – and send the blog owner a copy of your book to review.

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Ten Tips for Generating More Sales From Fewer Buyers

by Brian Jud
Bowker | Wed May 14, 2014

 

When selling books through bookstores, you sell one book to each consumer. You never know who they are, so there is no possibility of a repeat sale. One of the benefits of selling books to corporate buyers is that you cannot only sell many books to one buyer, but you can generate repeat sales from them. Here are Ten Tips for Generating More Sales From Fewer Buyers.

 

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Sony Reader Store to close in Australia, customers to move to Kobo

by Books Plus Publ...
Bowker | Mon May 12, 2014

Kobo has announced that the Sony Reader Store will close on 16 August and that ‘soon after the closure’ Australian users will instead access its ‘comprehensive digital reading ecosystem’.

The Sony Reader Store will also close, with users to access Kobo instead, in the UK, Germany and Austria, and follows a similar change in the US and Canada in March.

In a statement, Kobo said the free Kobo App for Android will be ‘pre-loaded on select Sony smartphones and tablets’, but ‘timing and availability may vary by market and carrier’.

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Remember Our Survey!

by Laura Dawson
Bowker | Fri May 9, 2014

DCL & Bowker are interested in your digital publishing plans for 2014! As the demand increases for materials of all types to be available on mobile devices, publishers and authors are challenged with providing a quality eBook experience while managing costs and standards.

We'd be delighted if you'd answer the survey we've created, just to explore what we might be able to do for you. Enter to win a $100 American Express Gift Card!

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Join Us For A Webinar About Editorial!

by Laura Dawson
Bowker | Thu May 8, 2014

In conjunction with Digital Conversion Labs, Bowker's SelfPublishedAuthor.com is presenting a webinar on the editorial process with expert independent editor Ann Moller. Join us on Thursday, May 15th from 1-2 Eastern as we discuss the different types of editing, the value that good editorial brings to your book, and tactics for accepting constructive criticism! 

Register here!

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Use of ISNIs Among Authors Is Growing

by Laura Dawson
Bowker | Wed May 7, 2014

  

Use of ISNIs among authors is growing, according to a press release published today by ProQuest (Bowker - and by extension SelfPublishedAuthor.com - is a ProQuest affiliate). 

A new analysis of Bowker® Books In Print shows that a full 33 percent of its contributors have the ISO-certified International Standard Name Identifier (ISNI) connected with their names and in use in the database. ISNI was created just over two years ago and has topped 8 million assignments, 2.33 million of which are represented in Books In Print, showing rapid uptake by authors and other contributors.

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