Book review ezine Shelf Unbound’s Writing Competition for Best Independently Published Book now includes a prize for sports-related works. In addition to best overall winner, the competition will present the Pete Delohery Award for Best Sports Book, which carries $1,000 cash prize. The winner, selected by the editors of Shelf Unbound, will be featured along with the winners and finalists of the larger competition in Shelf Unbound’s December/January 2015 issue, which is read by 125,000 book lovers in 65 countries. Entries are being accepted now through October 1.
Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all cost. Finally you made a checklist so you didn’t forget to do anything and spend your money wisely.
That is the same process used to plan your book-marketing activities. First you think about what you are going to do, analyzing alternatives. Once you choose those that will maximize results, you write a plan as a reminder to perform each action in the proper sequence, at the right time and within your budget.
Direct mail is a targeted marketing weapon that that can help you sell more books, test new titles, and generate sales leads. When you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective and efficient marketing tool you can use to reach them. It gives you control of the timing, delivery and content of your promotion, a predetermined fixed cost and the means to forecast and measure the return on your marketing investment.
The foundation of direct marketing is to get people to act – to place an order for your book or to request more information about your consulting or speaking services. There are several basic propositions you can use by themselves or in various combinations overcome the recipient’s inertia.
Amazon’s new Kindle Unlimited e-book reader subscription program caused a real commotion in the publishing industry last month. But how will this “Netflix for books” model affect the self-publishing industry? Is Kindle Unlimited the best, or should self-publishers join the Scribd or Oyster programs instead? How do you get in? Read on for a comparison of these top three reader subscription programs and best recommendations for self-publishers who are looking to add these channels to their revenue streams.
AMAZON KINDLE UNLIMITED
Amazon requires that self-publishers join their exclusive KDP Select program to be included in Unlimited. If you’re already using KDP Select, or you’ve decided that joining the program may give your book launch a boost, then go for it! It’s only temporary.
Writing your business plan as a manuscript can be a fun way to do the necessary work (what some people refer to as drudgery) of planning. It can also help you identify and deal with hidden assumptions and the people (characters) that impact your business. Your subplots help you recognize the value of previously unsought opportunities, perhaps in non-bookstore markets. And your narrative can point of the interdependencies of market segments rather than dealing with them as isolated groups. Here are the Top Ten Tips for Writing a Plan As a Novel.
Should you write about what you know and love, or write about what will sell? The answer is, “Yes.” Your passion for your topic can be your ticket to greater well being as much as it should be a key to exceptional market performance.
Why are you writing your book? Is it to satisfy an internal desire to be a published author or to use your book as a building block in your business? Write to your passion but have a clear plan to translate your purpose into marketable product.
You can reduce your chances of commercial success if you do one or the other. So, do both. Your passion for what you love will sustain you through the months or years of writing, and it will also maintain your attitude through the years of marketing it.
There is intrinsic value to writing a book about your favorite subject, but it will not sell in large quantities unless it has value to your target buyers. The solution? Find your passion and put it to work
The purpose of this post is to define the terms aggregation and distribution and to introduce you to the tools and services I recommend so that you set out on the right publishing path.
Indie authors can upload ebooks to each online ebook retailer directly, but we might instead choose to distribute them using an ebook aggregator like Smashwords, IngramSpark, Vook or BookBaby. Likewise, we can upload our print book to Amazon via CreateSpace directly but distribute to other online print book retailers and brick-and-mortar bookstores via a distribution service like IngramSpark.
Yeah boy, that is a lot of geeky publishing terms! So let’s wind it down and go through it in slo mo…