In a recent discussion, I was asked, “How many authors are up to the task of selling 1000 books?” My immediate (unpublished) response was, “If you can’t sell 1000 books, why bother publishing?” But upon more thought, that flip response would have been a great disservice to those who really want to sell 1000 books, but do not know how. The word “TASK” struck me as a perfect acronym representing four areas that I believe need attention in order to be successful as an author. Each requires much greater description than below, but this may give foundering authors food for thought. Two of these characteristics are internal (TA), while two can be acquired (SK). Attend to each and I believe your ability to sell 1000 or more books will be greatly enhanced.
Some habits are good, some not so good. How can you tell if a habit is good or bad? Good habits are hard to make and easy to break. Bad habits are easy to make and hard to break. Many publishers are in the easy-to-make habit of selling only through bookstores. They market each new title in the same way they did all previous books. While that habit is not inherently bad, it could limit your sales, revenue and profits. Evaluate your habits and seek a different way to increase your sales. Here are Ten Tips For Making Good Marketing Habits.
Your business model is the result of the decisions you have made to generate sales, earn revenue and manage risks. The business model of choice for most authors and publishers is to sell books through book retailers (bricks and clicks) and perhaps to libraries. This choice is usually made because “it’s the way we’ve always done business,” rather than a calculated decision based business, competitive and market analysis.
However, according to BookScan, 93% of all new books do not sell more than 100 copies. Perhaps thinking about different ways of selling your books might be necessary, or at least considered.
Learn what goes into creating professional-looking books! Join India Amos, Managing Editor of Print and Digital Production at CN Times Books, and Allan Lieberman, Special Projects Manager, Data Conversion Laboratory, Inc., on Monday, June 30th, at 1:00pm EDT to discover what you need to know about production and design.
Whether you are publishing in print, digital, or both, this webinar will help you determine what choices you need to make for your book. We’ll cover:
If you are planning to publish an ebook, you will want it to look good, to look professional, to look like an ebook the biggest publisher would publish.
These days there are many tools to help you make an ebook, but getting a good-looking ebook isn't always so easy. This article will tell you about "markup" -- a magical substance that can either make your ebook beautiful-looking. Or ugly as sin.
Ebooks are (roughly) self-contained websites. They are made of the same stuff: HTML and CSS styling.
What is Markup?
Markup is the HTML part ... it's the text of your book, plus "tags" in the background.
For instance, here is a brief passage of text with some formatting:
Bad Markup and How to Fix It
There are a number of problems that pop up consistently in self-published ebooks, where outputs just don't look as people expect. Very often, these problems are due to "bad" styling markup that has crept into the editing interface, often coming from MS Word, or from the user just doing a few things wrong.
Here is a quick list of the most common problems we see with users of Pressbooks, and how to fix them:
- Styling headings with Bold instead of Heading tags
- Not using blockquotes for letters, quotes etc.
- Forcing certain kinds of paragraphs not to indent
- Not using correct list formatting (for bullets & numbers)
- The dreaded MS Word
- Funny spacing
- Paragraphs not being separated properly
DONT: Style headings with Bold instead of Heading tags.