We all want to make a good first impression when calling on a sales prospect for a large book order. An order for thousands of books could be at stake. So the pressure is on you, and that alone could cause you to make a bad first impression. But there are other reasons, and some are beyond your control. The most expeditious thing to do is to control the impression you make on buyers. But if you don’t, you may be able to correct it. Here are Ten Ways to Make the Right Impression.
Saturday, November 15, Bowker was pleased to be among those sponsoring the Self-Publishing Book Expo, which took place at the Roosevelt Hotel in midtown Manhattan. As Publishers Weekly put it,
Among the highlights of the show were panels providing indie authors with information, tips, and best practices on publicity, marketing, teambuilding, and websites. Among the exhibitors at the show were Lulu, Bowker, Smashwords, BiblioCrunch, BookLife, Author Connections, and Nook Press.
This is the sixth year of the conference, which is quite an indication of the growth in self-publishing since 2008. One other anniversary of note: today is the 7th anniversary of the Kindle. Coincidence?
As a publisher, you are responsible for producing a quality product at all levels: writing, editing, design, printing, customer service and marketing (pricing, promotion and distribution). Poor quality – whether in product and service – can destroy a publishing venture over time. Negative word-of-mouth communication whether in person, in blogs, on discussion groups and forums, or through social media spreads quickly and is difficult to overcome. While you cannot control what others say about you on these media, you can control the source of their pleasure or discontent by maintaining high levels of product and service quality. Here are Ten Aspects of Product and Service Quality.
At Bowker, we sell ISBNs. So we get a lot of questions about them. We've collected the ones that seem to be most useful to folks calling or emailing us.
Is Bowker the only place I can get an ISBN?
Bowker is the US ISBN Registration Agency. Each country has its own ISBN Registration Agency, as part of the ISBN standard ratified by ISO. If you are in the US, your ISBNs come from Bowker.
I just got my ISBN. Now what do I do?
The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue. But viewed in isolation, these may have little connection to your long-term commercial success.
The question most publishers periodically ask themselves is, “Did I achieve the goals that I set?” The numbers are easy to measure and compare -- you either reached your sales objectives or you did not.
Due to this perceived simplicity, publishers stop there and recalculate their objectives for the next period. The problem with this process is it measures something you cannot control -- sales and revenue. If you could control them, then reaching goals would be a given. But you can only influence the attainment of those metrics by the actions you take.