“Hello, my name is Sharon and I am a Powerful Choleric.”
Writing as a child, was an extension of my controlling nature. I was raised in an era where children were spoken to and no response was required or desired. Your opinion did not count and if you felt that it did, you might be searching for your teeth. So, being the little “control freak” I was, I had to find a way to express my view without losing my life and I choose writing as my medium; it became my therapy at an early age.
As a prissy little girl, I decided my writing should be pretty and rhyme, so I embarked on becoming a poet. During my teens, I began to read about poets that looked like me who were popular in the 1960’s and well I became a literary revolutionary. Couple that with the fact that I was cute and you can change my name to TROUBLE.
Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your business significantly if you price your book correctly foe retail or business-to-business (B2B) sales.
Most publishers price their books for sale through retail stores, particularly bookstores (brick and clicks). They consider their costs (production, distribution, shipping, operations) and the desired profit, and then set the price. This is placed on the rear cover and included in al metadata. It tells consumers how much the publisher values the content, and it sets the point from which distribution discounts are calculated.
We’ve all taken a personality test at some point in our life. Maybe you took the Myers-Briggs Type Indicator and discovered that you are Introverted, Sensing, Thinking, and Judging. Or perhaps you’ve taken the DiSC test and now you know that you lean more towards steadiness than dominance. Maybe you just saw a quiz on Facebook that tells you your personality based on your favorite song.
Whatever the test, more and more people are putting stock in what your personality is. So the question is, how can you use your personality to help you become an author?
Today, there are authors of every stripe, from those in time-honored fiction and non-fiction categories to business people and professionals who've learned that writing a quality book is essential to building their brand.
In 2012, Americans self-published more than 391,000 books, according to market research giant Bowker. That's a 400 percent increase since 2007. Also in 2012, traditional publishers released nearly 302,000 titles for a whopping total of nearly 700,000 new books. In one year! With the glut of new books being released each year, promoting just one can feel like a mission impossible.
Reinvent Your Publishing Company for Sustained Growth
By Brian Jud
One difficulty that inhibits the growth of book-publishing companies is that they think of themselves as book-publishing companies, selling books through bookstores (bricks and clicks) and to perhaps to libraries. However, the advent of Amazon.com, ebooks, social media and more demanding customer expectations challenges that philosophy.
If you think this is another article pushing you to finally open up a social media account to promote your book- it is. I will go even further to say that you cannot publish your book without social media.
I know many heavy readers and scholarly type individuals who do not have time for social media. They cite the time wasting factor that everyone is turned into a voyeur, and finally that it doesn’t lead to sales anyway- so what’s the big deal. The truth is that establishing your presence on social media (and I’m including a personal website in my definition) is a critical step in publishing, marketing and selling your book. For all of the reasons listed above to not set it up and more!
Read on to find out what your readers want, and why you have to use social media to deliver.
1. Readers want to know you are real
Here are four simple options for reviving book marketing – and sales!
1. Release it in eBook: This should be your first – and easiest – step. If a traditional house published your book, check if they have the rights to your digital content. Many old contracts don’t have this provision so be sure and check. What next? Most savvy eBook folks can work with a PDF of the book, and course, a Word doc works well, too. Just convert it to a digital format and you’re done! It’s pretty easy. If you do this, consider adding some new reviews as well.