This is the final article in a three-part series about Twitter for writers by Frances Caballo.
Start with the Basics
If you are new to Twitter, here are some initial steps you’ll need to take.
Navigate to Twitter.com and sign up by including your first and last names, phone or email address, and a password.
Your next step is to decide on your username, also called a handle. Restrict your username to 12 characters or fewer, even though you’re allowed 15. Brevity is important on Twitter where every character counts. Consider these tips before hitting save:
This is the second article in a three-part series about Twitter for writers by Frances Caballo.
Now here are eight reasons why Twitter is awesome for writers.
1. If you’re active on Twitter, it will refer a ton of traffic to your blog and website. (Twitter is my #1 source of website traffic.)
2. There is a large community of Indie authors on Twitter who are willing to help you promote your book and form supportive alliances. Endeavor to meet other authors in your genre, share blog posts and promote each other on Twitter.
3. Twitter will help you to market your books.
Those who follow me on Twitter know that I have more than 36,000 followers and frequently post throughout the day.
How frequently? Ahem. The answer may freak out some of you: every two hours. But I do take a break between 10 pm and 4 am Pacific Time.
I know that’s a lot of tweeting. However, a tweet typically has a two-hour window of life. That’s not much. And if you want to get your content – whether you’ve written or you’re retweeting someone else – you need to tweet throughout the day.But I don’t mind. Twitter is my favorite social media network. If I had to choose between Facebook and Twitter, well, there’s simply no competition. Of all the social media networks I use, I spend more time on Twitter.
The National Park Service turns 100 on August 25, 2016. It seems appropriate to talk about how publishers can sell books through gift shops in parks and historic sites.
There are two major ways to sell to buyers at gift shops. One is to work through independent sales representatives found at http://www.greatrep.com. This site provides several entry points. Contact salespeople directly under “Lines Wanted,” or list your book in the “Reps Wanted” section. There is also a list of upcoming wholesale trade gift shows at which you can exhibit and/or network.
Second are third-party operators that buy for gift shops in parks and historical centers. They work in partnership with the retail outlets to ensure that their guests have a meaningful experience and can extend their experience by discovering relevant products in their stores.
If you’re an author and want to stay on top of the important issues in the world of publishing—issues that affect you—you need The Hot Sheet.
With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Click here to Subscribe to The Hot Sheet!
Everybody tells indie authors to participate in social media, but they usually fail to mention the dangers that lurk out there in Cyberia. Behind a keyboard, normal people can devolve into bullies, trolls, and raging vigilantes. Yes, even in highbrow literary neighborhoods. The weapons of choice are death threats, obscenities, and one-star "reviews."
A handful of authors have spammed and gamed the system with such abandon that some people are suspicious of us all. There's no way to protect yourself completely from meanies—I've had death threats simply because I witnessed the bullying of a naïve author who broke an unwritten Goodreads rule.However, ferreting out those rules can be daunting, so here are some I've learned by trial and error. Lots of error.
#1: Don't Spam
“Buyers are liars,” is a term some salespeople use to describe their customers. They believe prospective buyers distort the truth to put themselves in a better bargaining position. Regrettably, in some cases they are correct, so be on guard when negotiating the sale of your books to some corporate purchasers.
According to studies among business buyers (Harvard Business Review, July-August, 2016) about half of people involved in corporate negotiations lie when they have the opportunity to improve their potential outcome. Fortunately, there are things you can do to prepare for – or even prevent – this intangible trickery.