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Marketing & Publicity

Good marketing is an art. Knowing your audience is critical. Get the word out about your book in a compelling and interesting way.

Steps in Marketing & Publicity

  • How to craft your message
  • Social media
  • Search engine optimization
  • Go local
 

9 Things Every Publicist Does (differently) That You Should Do, Too!

by Penny Sansevier...
Bowker | Fri Jul 12, 2013

People will ask me all the time, “Why do I need a publicist?” If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the game, so to speak. Authors, speakers, small business owners (turned authors) often launch headlong into their marketing campaign with little or no regard for the steps and the process of getting media. Some authors stumble into success after success and that’s great, but it’s often not the norm. Why? Because in our zeal to tell the world about our story, we often stumble over our own efforts. Sending pitches that are too long, or sent to the wrong person. Getting a media person on the phone and fumbling your elevator pitch. All of these things can rob you of the chance to really get your book out there.

Inside Publishing
Marketing & Publicity
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The Secrets to Ebook Publishing Success

by Laura Dawson
Bowker | Mon Jul 8, 2013

Mark Coker, founder of Smashwords, is sharing some of his expertise with us here at SelfPublishedAuthor. In this presentation, Mark goes over best practices for publishing ebooks (beginning, of course, with the all-important point that "your best marketing is a great book". Follow the link to his slides here.  

Design & Production
Marketing & Publicity
Distribution
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Understanding Bowker Books In Print Subject Classification Schemas

by Michael Olenick
Bowker | Tue Jul 2, 2013

When submitting your title data to various retailers, you may be asked to supply subject codes.  These codes allow consumers to understand what your book is about and they allow retailers to group your book with other similar titles for browsing and recommendation functions within their site.  Here are some details on various subject code schemas and where to learn more:

 

Inside Publishing
Marketing & Publicity
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Tips for Writing an Author Biography

by Bowker Publishe...
Bowker | Thu Jun 13, 2013

 

SelfPublishedAuthor.com will periodically present articles on metadata aimed to give the novice publisher helpful tips on crafting metadata for that very first title.   

 

 

Inside Publishing
Marketing & Publicity
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Bowker at BEA 2013

by Laura Dawson
Bowker | Tue May 28, 2013

Last week, we gave some advice for authors who will be attending BEA for the first time. We also want to give a comprehensive listing of where we'll be at BEA 2013:

Inside Publishing
Marketing & Publicity
News & Resources
Events
  • Read more about Bowker at BEA 2013

Why Your Book Isn’t Selling

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Fri May 24, 2013

It’s a question I get asked a lot: “Why isn’t my book selling?” This question isn’t reserved for the author who is clueless about marketing. I’ve been asked this by savvy authors, even business people who can’t seem to figure out the system for selling.

Sometimes the reasons why a book isn’t selling are easy: the cover is poor, the content is not edited or the topic is unappealing. But in most cases that I’ve seen, you need to dig deeper. So, overlooking the obvious, let’s go a step further because the mysteries of selling might be a lot easier to fix than you think.

Inside Publishing
Marketing & Publicity
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“I have a ton of reviews for my book but it’s not selling!” …. And other mysteries of book marketing.

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Thu May 23, 2013

Over the years I’ve heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren’t happening. When you have external validation, it’s hard to really understand where the disconnect is, isn’t it? Sometimes though, it may be just a matter of taking a closer look and analyzing your marketing using a different lens. Let’s take a look at some things that you may want to consider:

Leverage: First and foremost is leverage. How are you leveraging all of these other things? If you’re not, you might consider it. It’s easy enough to slap an award sticker on your book, but what else have you done to promote this? Consider:

Announce it locally: Especially if you won the award. Honorable mentions are great, but not as appealing to local media.

Inside Publishing
Marketing & Publicity
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How to Optimize your Press Release for Maximum Visibility

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Wed May 22, 2013

When was the last time you wrote a press release that got a great response? If you’re like most people who write press releases on a regular basis, it’s probably been a while. These days, it’s so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it’s getting harder and harder to get noticed. Years ago when I was first in the business, I’d be able to write a release, push it online and in almost all cases, the media would call me or my clients for a quote or an interview. That’s simply not true anymore.  If you’re eager to get more exposure for your next release, here are some helpful tips that should get more eyes to your release and, hopefully, get the media to call you, too.

Keep in mind that besides pushing the press release online, you’ll want to make sure that it’s search engine friendly. Here’s how to do that:

Inside Publishing
Marketing & Publicity
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BEA 2013 for Self Published Authors

by Laura Dawson
Bowker | Mon May 20, 2013

Starting Wednesday, May 29 and going through Saturday, June 1, Book Expo America is the nation's largest celebration of books and reading. If you choose to have a booth, attend conference sessions, or simply walk the show floor at Javits to take in the enormity and diversity of our industry, here are some tips to help you make the most of BEA.

Inside Publishing
Marketing & Publicity
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Events
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The Difference Between Book Publicity and Advertising: Credibility vs. Control

by Sandra Poirier ...
Bowker | Thu May 16, 2013

Part 8 in a Series of Book Marketing and Publicity Tips from Smith Publicity

As a book publicist working with authors from all walks of life, we’re often asked to explain the difference between book publicity and advertising.

When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s brand, positioning the author as an expert, and/or attracting professional opportunities for the author such as speaking engagements, professional advancement, and future publishing options.

Marketing & Publicity
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Smith Publicity
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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