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How to Turn Publicity into Profits – Part Two: Writing Body Text That Keeps People Reading

by Brian Jud
Bowker | Tue May 22, 2018

(This is the second of a two-part series)

You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing promotional material sent to business buyers. These are people in corporations, associations, schools and other non-retail organizations. 

Part One in this two-part series described writing attention-grabbing headlines. Part Two tells how to write body copy that keeps the reader through your communication. Once you hook the readers with your headline, you must deliver on their expectations or they will stop reading immediately. Use the body of your press release to continue the momentum started with the headline and get the readers to take the action you recommend. 

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How to Turn Publicity into Profits – Part One: Writing Attention-Grabbing Headlines

by Brian Jud
Bowker | Tue May 15, 2018

(This is the first part of a two-part series)

You can generate more publicity, sell more books and become more profitable if you follow several simple techniques for writing press releases. This is particularly true when communicating with buyers in niche segments such as corporations, associations, schools and the military. Part One in this two-part series describes writing the headlines, and Part Two tells how to write body copy that leads the reader through your release.

Publicity is the least expensive and perhaps most productive of the promotional strategies publishers use to generate exposure for their books. And a press release is the tool most commonly used to stimulate publicity. However, too many publishers' press releases go unheeded because the publicity copywriters make one major mistake – they write their press releases about their books. 

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Writing
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Marketing vs. Editing vs. Writing: The Delicate Balance of the Self-Publisher

by AC de Fombelle
Bowker | Thu Feb 1, 2018

 
Tips & Tricks
 
Life is all about balance. The balance between your personal and professional commitments; between heart and mind; between activity and rest. A perfect life is one in perfect equilibrium. In self publishing, the tricky balance is between writing, editing and marketing. Three necessary activities for a successful publishing project.
 
Balance
Photo by Thought Catalog on Unsplash
 
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The Universal Pitfall

by AC de Fombelle
Bowker | Mon Dec 4, 2017

 
 
We all are disappointed when we miss an objective, but did we really do what was needed to reach it?
Working towards success is a bit like riding a bike. First, you need to get on the bike, preferably a good one. Actually, first, you’ll need to make sure your bike is ready to roll, adjust the saddle and lights, check the brakes, chain, and tires. Then, you get on the bike.
 
You’ll also need to pedal, and not too slow, otherwise you’ll just stay in the same spot and fall/fail miserably. You will then put your bike into the right gear depending on the difficulty. Get the wrong gear and you’ll overtire yourself for no reason; either using way too much energy on an easy road or struggling on steep paths. Finally, you’ll need to keep in mind where you are trying to go otherwise, all this effort will be for nothing. You’ll end up going in circles, backwards or in a totally useless direction.
 
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Writing
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What if They Hate My Book?

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Oct 3, 2017

 
Everyone has a few fears before they publish their book and a big one is fear of what happens next. When I was first published, some 17 years ago now, I recall having nightmares that people hated my first book so much that they were chasing me down the street, throwing copies at me. Seriously. Even now, after 16 books, I still have concerns that each book will be hated. I know I’m not the only one, and I’m sure this fear has meant that a lot of great books never get published. 
 
When authors ask me, “What if they hate my book?” my inevitable answer is “They might. But they might love it, too.” Candidly, there isn’t much you can do to get past the fear except to publish your book anyway. And even if you have written the best book on the planet, someone somewhere will dislike it. It may be surprising to you now, but you may even welcome constructive criticism since it can help you improve in the long run. 
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Top editing tips and tools to get your book published

by Kelly Marone
Bowker | Tue Dec 22, 2015

Writers have an immortal feeling when their first books are published and the ambrosial effect would last forever. For any writer it seems that Nature has designed such glorious destiny for them and the moment is unforgettable. However, getting published is not simple and there are many conditions and procedures to cope with before your work can get into printing machines. Most amateur writers feel disappointed because their work is rejected, but one must be aware that in most cases of rejection the problem is not with the content but with the presentation. Let us learn the procedures through which a new book is dealt with in a stepwise manner so that one can understand how certain books go through while some do not.

Tools to reduce errors while writing

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How to Think About Content Differently and Reach New Audiences through eBooks

by Devorah Ashlem
Bowker | Tue Nov 17, 2015

When you write a book, you want to get it into as many hands as possible. Technological innovations make it possible to reach more than just hands by enabling you to produce audible books and accessible, portable content for a variety of mobile devices. More than ever, readers demand a high-quality user experience with content, and, through social networking vehicles, they have more ways to complain or share with others when it doesn’t go so well.

In a 2015 survey covering trends in digital publishing, conducted by Bowker and Data Conversion Laboratory (DCL), 72% of respondents indicated that they currently publish digital content and 79% plan to in the future. Whether you author non-fiction, fiction or technical material, you can leverage opportunities to distribute digital books via your own website, Amazon, Apple, and other ebook distributor sites.

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Authors Are Superheroes

by Sharon C. Jenkins
Bowker | Tue Nov 3, 2015

It takes a lot of courage to be an author. Particularly in the 21st Century, when the new literary pathway to success is still being charted.  I liken being an author to being a hero. The other day I happened to be looking for synonyms for the word “heroes” and the following words were suggested: Supermen, Champions, Conquerors, Idols, Brave Men, Stars, and Leads. Now all of these words speak of individuals who perform above and beyond their human ability. It is my opinion that authors fit in every last one of those categories. Here’s why:

Authors are supermen and superwomen because they can lift unusually large boxes of books and a pop-up stand with a single hand while talking to their agent on their cellphone in the other hand.

Authors are champions because they still meet publishing deadlines while suffering from acute writer's block.

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Writing
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How Your Newsletter can get you More Readers, More Visibility and More Sales

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Oct 13, 2015

Newsletters seem very 1990’s don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered. What they do have, however, is visibility. In some cases, more visibility than you’re getting on all of your social media sites combined.
 
I speak at a lot of writer events and in the last year, the buzz has really increased around the need for a newsletter.  Why? Well, Facebook has declined in reach; in some cases only 1% of your posts reach your fans. If you’re not paying for placement on Facebook, it’s very likely your stuff isn’t being seen. With everyone on sites like Pinterest, LinkedIn, and Twitter (which also will start monetizing posts) it’s really hard to get your audiences’ attention.

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Write Your Book. Build Your Tribe. Use Periscope.

by Rochelle D. Carter
Bowker | Tue Sep 29, 2015

In my Brand Your Expertise with a Book™ workshop I talk about creating content quickly, and this is another one of those great tools that can help you do that! As an award-winning publisher and award-winning author I get lots of questions on an almost hourly basis about the business of writing and publishing.

How do I put a book together? I have ideas and some written stuff, but nothing concrete as my topic.

This part is simpler than you think. First, when writing any book you have to start with the end in mind. What is the overall goal for your book? You should create your promise statement (aka mission statement) from the beginning so when you get confused with too much content or too little, you will know where to focus to pull it in. Your statement should have the following framework since the idea is to keep it short and sweet:

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