by Michael Olenick
Bowker | Tue Jul 2, 2013
When submitting your title data to various retailers, you may be asked to supply subject codes. These codes allow consumers to understand what your book is about and they allow retailers to group your book with other similar titles for browsing and recommendation functions within their site. Here are some details on various subject code schemas and where to learn more:
by Bowker Publishe...
Bowker | Thu Jun 13, 2013
SelfPublishedAuthor.com will periodically present articles on metadata aimed to give the novice publisher helpful tips on crafting metadata for that very first title.
by Laura Dawson
Bowker | Tue May 28, 2013
Last week, we gave some advice for authors who will be attending BEA for the first time. We also want to give a comprehensive listing of where we'll be at BEA 2013:
by Penny C. Sansevieri
Bowker | Fri May 24, 2013
It’s a question I get asked a lot: “Why isn’t my book selling?” This question isn’t reserved for the author who is clueless about marketing. I’ve been asked this by savvy authors, even business people who can’t seem to figure out the system for selling.
Sometimes the reasons why a book isn’t selling are easy: the cover is poor, the content is not edited or the topic is unappealing. But in most cases that I’ve seen, you need to dig deeper. So, overlooking the obvious, let’s go a step further because the mysteries of selling might be a lot easier to fix than you think.
by Penny C. Sansevieri
Bowker | Thu May 23, 2013
Over the years I’ve heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren’t happening. When you have external validation, it’s hard to really understand where the disconnect is, isn’t it? Sometimes though, it may be just a matter of taking a closer look and analyzing your marketing using a different lens. Let’s take a look at some things that you may want to consider:
Leverage: First and foremost is leverage. How are you leveraging all of these other things? If you’re not, you might consider it. It’s easy enough to slap an award sticker on your book, but what else have you done to promote this? Consider:
Announce it locally: Especially if you won the award. Honorable mentions are great, but not as appealing to local media.
by Penny C. Sansevieri
Bowker | Wed May 22, 2013
When was the last time you wrote a press release that got a great response? If you’re like most people who write press releases on a regular basis, it’s probably been a while. These days, it’s so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it’s getting harder and harder to get noticed. Years ago when I was first in the business, I’d be able to write a release, push it online and in almost all cases, the media would call me or my clients for a quote or an interview. That’s simply not true anymore. If you’re eager to get more exposure for your next release, here are some helpful tips that should get more eyes to your release and, hopefully, get the media to call you, too.
Keep in mind that besides pushing the press release online, you’ll want to make sure that it’s search engine friendly. Here’s how to do that:
by Laura Dawson
Bowker | Mon May 20, 2013
Starting Wednesday, May 29 and going through Saturday, June 1, Book Expo America is the nation's largest celebration of books and reading. If you choose to have a booth, attend conference sessions, or simply walk the show floor at Javits to take in the enormity and diversity of our industry, here are some tips to help you make the most of BEA.
by Sandra Poirier ...
Bowker | Thu May 16, 2013
Part 8 in a Series of Book Marketing and Publicity Tips from Smith Publicity
As a book publicist working with authors from all walks of life, we’re often asked to explain the difference between book publicity and advertising.
When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s brand, positioning the author as an expert, and/or attracting professional opportunities for the author such as speaking engagements, professional advancement, and future publishing options.
by Sandra Poirier ...
Bowker | Wed May 15, 2013
Part 7 in a Series of Book Marketing and Publicity Tips from Smith Publicity
by Sandra Poirier ...
Bowker | Tue May 14, 2013
Part 6 in a Series of Book Marketing and Publicity Tips from Smith Publicity
NetGalley is an online venue where we upload digital books and make them available to over 100,000 reviewers, media, librarians, booksellers, bloggers and educators. NetGalley delivers digital galleys and promotional materials to professional readers and helps promote new and upcoming titles. It’s a great way to get exposure and recommendations for a book!
1. NetGalley saves everyone money.
