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A New Book-Marketing Idea Can Be Uncomfortable – At First

by Brian Jud
Bowker | Tue Sep 2, 2014

Book publishers rightfully believe that they should expand their marketing activity because not doing so results in low -- or no -- growth. But thinking about creative marketing and actually doing it are two different things. What happens after the creative idea is born? In most cases, nothing. It is easier and less stressful to rationalize the status quo. The problem is generally not coming up with the ideas, it is in the implementation of an idea that is outside one’s comfort zone. But significant benefits can accrue from trying. Here are Ten Steps to Enlarging Your Book-Selling Comfort Zone. 

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Purpose, Passion and Profitability

by Brian Jud
Bowker | Thu Aug 28, 2014

Should you write about what you know and love, or write about what will sell? The answer is, “Yes.” Your passion for your topic can be your ticket to greater well being as much as it should be a key to exceptional market performance.

Why are you writing your book? Is it to satisfy an internal desire to be a published author or to use your book as a building block in your business? Write to your passion but have a clear plan to translate your purpose into marketable product.

You can reduce your chances of commercial success if you do one or the other. So, do both. Your passion for what you love will sustain you through the months or years of writing, and it will also maintain your attitude through the years of marketing it.

There is intrinsic value to writing a book about your favorite subject, but it will not sell in large quantities unless it has value to your target buyers. The solution? Find your passion and put it to work

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Get More Buzz For Your Book

by Laura Dawson
Bowker | Fri Aug 22, 2014

Save the date! Wednesday, August 27th at 1:00 Eastern, join marketing guru Penny Sansevieri and publicist Sandra Poirios-Smith as they offer their expertise to independent authors in an hour-long webinar hosted by DCL and organized by Bowker. We’ll cover topics such as expanding your readership, contacting media, bundling books, digital vs print promotion, the difference between advertising and publicity, and much more.

More info about this informative session with these noted thought leaders can be found here.

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Today's Great American Novel (Part 1 of 2)

by June Hyjek
Bowker | Mon Aug 18, 2014

We’re authors.  So for all of us, at some point, it became a dream to write the next great American novel.  Some of us have been writing for a long time, and maybe some of us weren’t originally writers by craft.  But we had a story to tell and knew it had value to others.  A great story, maybe the next great best-seller.  Just like in the movie, “Field of Dreams,” we thought “If you build it, they will come.”  If you wrote a great story, people will buy it.  We had to get it out there. 

Now, you’ve written that book and you have boxes of it sitting in your garage.  Now, you know it’s not that simple.

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Blurb and Bowker Sponsor Shelf Unbound Indie Book Competition

by Laura Dawson
Bowker | Wed Aug 13, 2014

Blurb, the popular platform for creating and publishing beautiful books, is co-sponsoring indie book review ezine Shelf Unbound’s Writing Competition for Best Independently Published Book. Blurb will award a total of $1,500 in printing services to the winner and finalists of this year’s competition, which will crown the best from independent and self-publishers. Bowker, the official U.S. ISBN registration agency and creator of SelfPublishedAuthor.com, is also a sponsor of this year’s competition.

Entries are being accepted now through October 1. The winning entry, selected by the editors of Shelf Unbound, will receive a prize package designed to help build their publishing business:

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Sell in a Growing Market – B2B

by Brian Jud
Bowker | Tue Jul 1, 2014

The publishing industry’s retail distribution network is rigid and stable. Established chain members move commodity items (books) systematically toward a common end. Each level (publisher, distributor, wholesaler, retailer) is mutually exclusive yet dependent on each other. The value of the product is dispersed and not controlled by the publisher. While this ingrained system is appealing to some, it leads to a conservative, uncreative structure lacking in energy. Conversely, the B2B marketplace is dynamic and growing at a 10% annual rate. Innovative and strategic publishers have the opportunity to change this competitive landscape, bypass an inflexible chain, and seize and control value. Here are the Top Ten Reasons to Control Value in a Distribution Network.

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How to Sell More Books

by Brian Jud
Bowker | Fri Jun 6, 2014

There are almost 400,000 ISBNs issued annually for new titles that are published. Yet statistics have shown that 93% of all these books will sell less than 100 copies. Why? Of course, some people publish a book simply because they always wanted to, and do not intend to sell it. Or they may choose to leave a legacy. But many people write a manuscript and publish it with an expectation of success. In addition to the fact that it is easy to have a manuscript published, I believe most books do not sell more than 100 copies because people write and publish without understanding what it takes to be successful. Here are my Top Ten Reasons Most Books Do Not Sell More Than 100 Copies.

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Give Your Books Away? For Free?

by Brian Jud
Bowker | Sun May 18, 2014

There are two general worlds in which we market books. The first is through bookstores and the second is to non-bookstore buyers. In both cases, you can increase your sales by giving your books away in limited quantities.

In the familiar world of trade sales, publishers know that they must give books to reviewers and as samples to get on television and radio shows. These exist in the world of non-traditional sales, too, but here there are additional reasons to consider giving books away in special markets as an investment in future revenue. 

One example is to get exposure through blogs. Rather than start your own blog, find one that already exists on your topic -- one with a large following – and send the blog owner a copy of your book to review.

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Use of ISNIs Among Authors Is Growing

by Laura Dawson
Bowker | Wed May 7, 2014

  

Use of ISNIs among authors is growing, according to a press release published today by ProQuest (Bowker - and by extension SelfPublishedAuthor.com - is a ProQuest affiliate). 

A new analysis of Bowker® Books In Print shows that a full 33 percent of its contributors have the ISO-certified International Standard Name Identifier (ISNI) connected with their names and in use in the database. ISNI was created just over two years ago and has topped 8 million assignments, 2.33 million of which are represented in Books In Print, showing rapid uptake by authors and other contributors.

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Top 3 Rules of Social Media for Authors

by Chris Robley
Bowker | Mon Mar 24, 2014

If you want to build a large online readership and effectively promote your book through social media, there are three very important things to remember, no matter which social networks you’re using.

1. It’s all about connection

Don’t be one of those annoying social media spammers, constantly boasting or asking followers to “buy, buy, buy” (or both).  Instead, provide value, either through writing and sharing useful information, or by being simply entertaining (which could mean funny, biting, sympathetic, etc.) Once you’ve made a real connection, your followers will be more receptive to buying your book. Soft sell!

2. Be a shinier, more compact you

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