Did you know that book publicity isn’t actually about book sales? Here’s why!
Although indie authors tend to live and die by how many books they sell, book sales shouldn’t be your only focus. Yes, book sales ultimately matter. But they’re the result of a lot of different things, and they shouldn’t be the end all, be all measurement of your success as an author.
So what is book marketing and publicity actually about? Developing and fostering relationships. It happens by taking advantage of every opportunity that comes your way. It happens by knocking on lots of doors and then finding new doors to knock on in order to gain exposure and sell more books.
Ultimately with a solid book promotion plan, one thing builds on another and on another to create momentum. Let’s dig a little deeper.
Radio and TV help sell books, right? So how many will I sell?
